Global B2B Content Marketing Lead

EF Corporate Learning; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Office gym

Cycle scheme

Private medical insurance

Private pension scheme

Travel loan for annual passes

Employee Assistance Programme

Job summary

EF Corporate Learning in London is seeking a Content Marketing Manager to craft and manage compelling B2B content that raises brand awareness and generates leads. You will shape the content strategy, collaborate with marketing, sales and product teams, and oversee webinars, case studies and multi-channel campaigns.

The role reports to the Director of Marketing/VP Marketing and requires a strong portfolio, excellent writing, and an ability to drive cross-functional projects in a fast-paced

Qualifications

• 5+ years’ experience developing, writing and editing high-performing B2B content.
• Experience optimizing content for email and SEO, and analysing performance metrics.

Responsibilities

• Develop, write and edit impactful B2B content for an international audience.
• Co-design and execute a coherent content strategy and calendar.
• Curate engaging webinars and build slides and scripts.
• Lead brand guidelines and tone of voice across content.
• Research trends and apply SEO best practices to boost found content.
• Coordinate with Marketing, Sales, Design and Academics for campaigns.
• Collaborate with internal experts to inform content with thought leadership.

Skills

B2B content writing

SEO content optimization

Video/audio content creation

Stakeholder management

Cross-functional leadership

Tools

Content Management Systems

Email & Social platforms

Job description

EF Corporate Learning in London is seeking a Content Marketing Manager to craft and manage compelling B2B content that raises brand awareness and generates leads. You will shape the content strategy, collaborate with marketing, sales and product teams, and oversee webinars, case studies and multi-channel campaigns.

The role reports to the Director of Marketing/VP Marketing and requires a strong portfolio, excellent writing, and an ability to drive cross-functional projects in a fast-paced