Content Marketing Manager for B2B

Wise Platform; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Flexible working policies

Me Days

Mission Days

Sabbatical after 4 years

Health & wellness benefits

Job summary

Wise Platform in London is seeking a strategic Content Marketing Manager to build and scale our external content engine globally. You will turn complex cross-border payment capabilities into high-converting narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero assets.

Working with the Product Marketing Lead and Global Head of Marketing, you will own end-to-end production, coordinate distribution channels, and drive organic and paid social.

Qualifications

• 4-6+ years of hands-on B2B content marketing experience, with a strong preference for payments, paytech, or financial software experience.
• Exceptional portfolio across both long-form and short-form assets - including whitepapers, eGuides, blogs, conversion landing pages, customer case studies, and video scripts.
• Hands-on experience owning B2B social channels (LinkedIn organic and paid via Campaign Manager) and ghost writing for executive leaders.
• Proven track record of managing full lifecycle campaign distribution across email nurture streams, social copy, media partnerships, and blogs.
• Deep understanding of how to connect top-of-funnel thought leadership directly to bottom-of-funnel product evaluation assets that influence commercial pipeline.
• Ability to take top-level strategy from leads and independently drive end-to-end production without compromising on quality or brand tone.
• Comfortable navigating CRM tools (Salesforce or HubSpot) and LinkedIn Campaign Manager to track content performance and campaign distribution.

Responsibilities

• Own end-to-end delivery of flagship campaign assets set by leadership. Draft/edit whitepapers, write landing page copy, configure gating strategy, write channel email comms, and coordinate supporting channels of distribution (e.g. webinars and social).
• Extract maximum content value from flagship conference series (Wise Connect APAC, EMEA, NAM). Oversee video testimonials, blog recaps, highlight reels, and speaker script reviews.
• Direct the organic and paid social media strategy for the main Wise Platform LinkedIn page and key
• Continuously execute on core content strategies - drafting and distributing whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral mapped directly to each stage of the B2B buyer journey.
• Interview internal Subject Matter Experts (SMEs), Product Managers, Commercial Leaders, and external enterprise clients to create authoritative, educational, and thought leadership-led content.

Skills

B2B content marketing

Content strategy

Social media management

Campaign management

Thought leadership

Brand voice

Content editing

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

Campaign Manager

SEO tools

Job description

We're hiring in the marketing team at Wise Platform and we want you.

Content Marketing Manager: build and execute our content engine, turning complex cross-border payment capabilities into high-converting external narratives across various formats and channels. The world is your content-flavoured oyster, and we have a talented and dedicated in-house design team to bring your ideas to life.

All of our roles are based out of our dog-friendly HQ in London and will require international travel.

Posted by: Phoebe S, Global Head of Marketing

Company Description

Wise is a global technology company, building the best way to move and manage the world's money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are seeking a strategic, execution-focused, and highly creative Content Marketing Manager to build, draft, and scale Wise Platform's external content engine globally.

Working directly alongside the Product Marketing Lead and Global Head of Marketing, you will act as the primary content engine for Wise Platform. You will turn complex cross-border payment capabilities into high-converting external narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero campaign assets.

Your mission:

• Own end-to-end delivery of flagship campaign assets set by leadership. Draft/edit whitepapers, write landing page copy, configure gating strategy, write channel email comms, and coordinate supporting channels of distribution (e.g. webinars and social).
• Extract maximum content value from our flagship conference series (Wise Connect APAC, EMEA, NAM). Oversee video testimonials, blog recaps, highlight reels, and speaker script reviews.
• Direct the organic and paid social media strategy for the main Wise Platform LinkedIn page and key
• Continuously execute on core content strategies - drafting and distributing whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral mapped directly to each stage of the B2B buyer journey.
• Interview internal Subject Matter Experts (SMEs), Product Managers, Commercial Leaders, and external enterprise clients to create authoritative, educational, and thought leadership-led content.

This role will give you the opportunity to:

• Own executive social profiles, 360 GTM campaigns, and explore new content formats
• Collaborate directly with Wise Platform executive leaders, commercial heads, and tier-1 banking/fintech partners globally.
• Hone full-funnel content marketing skills under experienced senior leadership, with room to specialise or step into lead roles as the team expands
• Work on global GTM campaigns while collaborating closely across EMEA, APAC, and NAM teams.

Qualifications

• 4-6+ years of hands-on B2B content marketing experience, with a strong preference for payments, paytech, or financial software experience.
• Exceptional portfolio across both long-form and short-form assets - including whitepapers, eGuides, blogs, conversion landing pages, customer case studies, and video scripts.
• Hands-on experience owning B2B social channels (specifically LinkedIn organic and paid via Campaign Manager) and ghost writing for executive leaders.
• Proven track record of managing full lifecycle campaign distribution across email nurture streams, social copy, media partnerships, and blogs.
• Deep understanding of how to connect top-of-funnel thought leadership directly to bottom-of-funnel product evaluation assets that influence commercial pipeline.
• Ability to take top-level strategy from leads and independently drive end-to-end production without compromising on quality or brand tone.
• Comfortable navigating CRM tools (Salesforce or HubSpot) and LinkedIn Campaign Manager to track content performance and campaign distribution.

Nice to have:

• Direct domain experience in cross-border payments (FX, transaction banking, embedded finance)
• Experience marketing directly to banks or fintechs in an agency or fast-paced scale-up environment
• Basic audio and video editing skills for creating short-form social clips and teasers
• SEO and keyword research proficiency

Additional Information

What we offer:

• Competitive salary and stock options package.
• Flexible working policies and "Me Days" / "Mission Days".
• Sabbatical leave after 4 years of service.
• Comprehensive health and wellness benefits.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.