Global B2B Content Marketing Lead

EF Education First; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Office gym & yoga studio

Cycle scheme

Private Medical Insurance

Private pension scheme

Job summary

EF Education First in London seeks an outstanding Content Marketing Manager to craft and lead high-impact B2B content across articles, white papers, case studies, and multimedia. You will shape a global content strategy, work with Sales and Marketing to drive brand awareness and generate leads, and guide webinars, social, and email campaigns.

You bring 5+ years in B2B content, a strong portfolio, and experience with video/audio content; SEO-savvy, deadline-driven, and adept at cross-functional

Qualifications

• 5+ years’ experience developing, writing and editing high-performing B2B content and insights into what digital content engages buyers in large enterprises.
• Highly skilled writer with extensive experience for a B2B audience, with an impressive portfolio; video/audio/visual content creation advantageous.
• Ability to meet tight deadlines and optimize content for email and SEO; analyze performance metrics and improve copy.
• Strong relationship builder, collaborator and influencer; able to lead cross-functional projects in flat organisations.
• Self-starter with creative and strategic mindset, detail-oriented and capable of delivering high-quality work on time.
• Experience translating brand identity into engaging content; adherence to brand tone of voice, style guides, and copy libraries.
• Familiarity with digital marketing tech stack—email, social, CMS.
• Product marketing experience for B2B products in large enterprises is a plus.

Responsibilities

• Develop, write and edit impactful copy for international B2B audience across long-form articles, white papers, case studies, website pages, social posts, blogs, emails, video and podcast scripts.
• Co-design and execute a coherent content strategy and calendar; develop campaigns for brand awareness and lead generation with digital marketing team.
• Curate and deliver engaging webinars; manage guest speakers, build slides/scripts, and oversee filming and broadcasting.
• Drive EF Corporate Learning as a leading B2B brand; maintain brand guidelines and tone of voice.
• Research best practices and stay updated on content trends; apply SEO to ensure content discoverability.
• Coordinate scheduling, translations, measurement of results, and design work with Marketing.
• Collaborate with internal experts and thought leaders to reach a wide audience.

Skills

B2B content writing

SEO

Email marketing

Video/Audio content

Stakeholder management

Brand voice

Content strategy

Project management

Tools

CMS

SEO tools

Job description

EF Education First in London seeks an outstanding Content Marketing Manager to craft and lead high-impact B2B content across articles, white papers, case studies, and multimedia. You will shape a global content strategy, work with Sales and Marketing to drive brand awareness and generate leads, and guide webinars, social, and email campaigns.

You bring 5+ years in B2B content, a strong portfolio, and experience with video/audio content; SEO-savvy, deadline-driven, and adept at cross-functional