B2B Content Strategy Lead — Growth & Demand

Central Employment; Newcastle upon Tyne; On-site; GBP 50,000 - 70,000; Full time

Job summary

Central Employment is seeking a B2B Content Strategy Lead to develop and deliver a high-impact content strategy aimed at driving engagement and conversion within a dynamic technology environment.

This role involves creating compelling content across all stages of the marketing funnel, leading insight-driven programmes, collaborating with paid media and commercial teams, and ensuring brand consistency.

Suitable candidates will have proven experience in B2B content strategy, ideally within technology, with a strong understanding of SEO and performance analytics.

Qualifications

• Proven experience in a B2B content strategy role in the technology sector.
• Demonstrated success in high-performing content across the marketing funnel.
• Solid understanding of SEO and content optimisation techniques.

Responsibilities

• Develop and execute a comprehensive B2B content strategy.
• Own the content roadmap across awareness, consideration, and conversion stages.
• Create compelling thought leadership and campaign content.

Skills

B2B content strategy

Content marketing leadership

SEO understanding

Stakeholder management

Performance analytics

Campaign content strategies

Tools

Marketing automation platforms

CRM platforms

Job description

Central Employment is seeking a B2B Content Strategy Lead to develop and deliver a high-impact content strategy aimed at driving engagement and conversion within a dynamic technology environment.

This role involves creating compelling content across all stages of the marketing funnel, leading insight-driven programmes, collaborating with paid media and commercial teams, and ensuring brand consistency.

Suitable candidates will have proven experience in B2B content strategy, ideally within technology, with a strong understanding of SEO and performance analytics.