Global B2B Content Marketing Leader

Education First; Greater London; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Office gym & yoga

Cycle scheme

Private medical insurance

Private pension scheme

Travel passes loan

Employee assistance programme

Job summary

Education First is seeking an outstanding Content Marketing Manager in London to lead B2B content for global audiences and drive brand awareness and lead generation. You will align with the broader marketing team and collaborate across Sales, Design, Product and Academics to tell client stories worldwide.

The role requires a strong writer with 5+ years in B2B content, experience in video/audio content, and a track record of meeting deadlines while optimizing for email and SEO.

Qualifications

• 5+ years of developing, writing and editing high-performing B2B content.
• Experience with video/audio/visual content creation is advantageous.
• Proven ability to meet tight deadlines and optimize content for email and SEO.

Responsibilities

• Develop, write and edit impactful copy for international B2B audience across formats.
• Co-design and execute content strategy and calendar with campaigns for brand awareness and lead gen.
• Curate webinars and speaker management, slides, scripts and filming.
• Maintain brand guidelines and tone of voice across content.
• Leverage SEO knowledge to improve content discoverability.

Skills

Storytelling

B2B content

SEO

Copywriting

Video/audio content

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

CMS

SEO tools

Email marketing

Social media platforms

Job description

Education First is seeking an outstanding Content Marketing Manager in London to lead B2B content for global audiences and drive brand awareness and lead generation. You will align with the broader marketing team and collaborate across Sales, Design, Product and Academics to tell client stories worldwide.

The role requires a strong writer with 5+ years in B2B content, experience in video/audio content, and a track record of meeting deadlines while optimizing for email and SEO.