B2B Content Strategy Lead

Central Employment; Newcastle upon Tyne; On-site; GBP 50,000 - 70,000; Full time

Job summary

Central Employment is seeking a B2B Content Strategy Lead to develop and deliver a high-impact content strategy aimed at driving engagement and conversion within a dynamic technology environment.

This role involves creating compelling content across all stages of the marketing funnel, leading insight-driven programmes, collaborating with paid media and commercial teams, and ensuring brand consistency.

Suitable candidates will have proven experience in B2B content strategy, ideally within technology, with a strong understanding of SEO and performance analytics.

Qualifications

• Proven experience in a B2B content strategy role in the technology sector.
• Demonstrated success in high-performing content across the marketing funnel.
• Solid understanding of SEO and content optimisation techniques.

Responsibilities

• Develop and execute a comprehensive B2B content strategy.
• Own the content roadmap across awareness, consideration, and conversion stages.
• Create compelling thought leadership and campaign content.

Skills

B2B content strategy

Content marketing leadership

SEO understanding

Stakeholder management

Performance analytics

Campaign content strategies

Tools

Marketing automation platforms

CRM platforms

Job description

Central Employment are working with a leading Technology provider, as they look to expand there in-house marketing function, appoint a B2B Content Strategy Lead.

We’re seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences.

You’ll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams.

Key Responsibilities:

• Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys
• Own the end-to-end content roadmap across awareness, consideration, and conversion stages
• Build scalable content frameworks that support product, campaign, and brand initiatives
• Create compelling, insight-driven thought leadership that positions the business as a market authority
• Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes
• Establish clear, consistent messaging frameworks across all channels and touchpoints
• Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation
• Monitor, analyse, and report on content performance using digital analytics tools
• Continuously refine content strategy based on performance data to improve engagement, conversion, and ROIPartner with paid media, digital, and demand generation teams to deliver fully integrated campaigns
• Align content with media strategies to maximise reach and conversion efficiency
• Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities
• Establish best practices in content creation, SEO, and digital storytelling
• Ensure consistency in tone, voice, and brand positioning across all outputs
• Manage external agencies or freelancers where required

Key Skills & Experience

• Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector
• Demonstrated success in creating high-performing content across the full marketing funnel
• Thought leadership programmes
• Campaign content strategies
• Messaging and positioning frameworks
• Solid understanding of SEO, content optimisation techniques, and performance analytics
• Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment
• Data-driven mindset with the ability to translate insights into actionable content improvements
• Excellent stakeholder management and collaboration skills
• Strong commercial awareness and understanding of how content drives pipeline and revenue
• Experience in SaaS, Technology, or B2B services
• Familiarity with marketing automation and CRM platforms
• Experience managing content teams or external agencies