Global Assistant Brand Manager AXE Innovation

Unilever; City Of London; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

A leading personal care company is seeking a Global Assistant Brand Manager for AXE Innovation in London. You'll help drive brand success through innovative campaigns and a deep understanding of consumer trends. The role requires strong experience in brand marketing and a collaborative mindset. Competitive salary, annual bonuses, and a flexible working environment are offered in an inclusive workplace.

Benefits

Competitive salary

Annual bonus opportunity

Subsidised gym membership

Discounted staff shop

Flexible working environment

Well-being support

Qualifications

• Previous experience in Brand Marketing is key.
• Experience in a Global Brand Team is advantageous.
• Immerse yourself in young guys' culture.
• Use data to inform decisions.
• Challenge the status quo and think outside the box.
• Foster collaboration and safety in the team.
• Have an eye for detail in propositions.
• Comfortably influence senior stakeholders.
• Lead diverse teams and local brand efforts.
• Celebrate wins and enjoy the journey.

Responsibilities

• Report to the Senior Global Brand Manager focused on Axe Deos.
• Assist in crafting and implementing a product roadmap.
• Collaborate with agencies to create culturally relevant content.
• Partner with local teams in key markets.
• Design innovations and communications for the global brand.

Skills

Brand Marketing

Understanding of Deodorants

Consumer understanding

Data-driven decision making

Entrepreneurial mindset

Team working

Crafting skills

Influencing skills

Clear communication

Passion for growth

Job description

Global Assistant Brand Manager AXE Innovation

Job Title: Global Assistant Brand Manager AXE Innovation • Location: 100VE • Job Purpose: Are you ready to work on one of the most exciting brands in our business? Launched in 1983, Axe has become one of the most iconic male personal care brands worldwide. It is a cultural powerhouse, a leader in innovation, and a true cultural phenomenon. The brand’s ambition is to drive unprecedented penetration and market share gains, reaching €1.5 billion in turnover by 2027. The new Fine Fragrance Collection has been one of the most successful initiatives in PC and will serve as the benchmark for the coming years. Our vision is to become the most sassy brand in PC, delivering product innovations and advertising that are cool, bold, talkable, and crafted for young guys. We are seeking a Global Assistant Brand Manager to help shape the future of our deodorants business.

Responsibilities

• Report to the Senior Global Brand Manager and focus on all things Axe Deos.
• Innovation – Assist in crafting and implementing Horizon 2 & 3 innovations for the Deos portfolio, develop FOMO‑driving packaging and design for young guys, and create a robust product innovation roadmap. Own day‑to‑day project execution, leading project networks, finances, and innovation process management.
• Engagement – Collaborate with top agencies and talent to produce culturally relevant content. Stay tuned to cultural trends, use creativity and execution skills to deliver successful campaigns in key markets.
• Cross‑functional collaboration – Work with R&D, Supply Chain, CMI, Finance, Legal, Deploy, and external partners such as research agencies, design & communication agencies, and fragrance experts.
• Global scope – Partner with Axe local teams in top BUs and key markets (MX, UK, DE, FR) to design innovations & communications, gaining deep insight into consumer needs and market dynamics worldwide.
• Location – This role is based in London (100VE) and you will be working with a highly motivated, engaged team.

Qualifications

• Previous experience in Brand Marketing is key.
• Experience in Global Brand Teams and a strong understanding of Deodorants, other PC categories, or male brands is advantageous.
• Consumer understanding – Immerse yourself in young guys’ culture and stay connected to them.
• Data‑driven approach – Use data to inform decisions and recommendations.
• Entrepreneurial mindset – Challenge the status quo and think outside the box.
• Team working – Foster psychological safety and a collaborative environment.
• Crafting skills – Have an eye for what’s cool, pay attention to detail, and pride in creating superior propositions and products.
• Influencing skills – Comfortably influence senior stakeholders.
• Clear communication – Lead and galvanise external partners, cross‑functional teams, and local brand teams.
• Passion for growth and high performance – Own work with rigor and accountability.
• Fun – Celebrate wins and enjoy the journey.

Benefits

• Competitive salary and pension scheme.
• Annual bonus opportunity.
• Subsidised gym membership.
• Discounted staff shop and share‑holding.
• Flexible and hybrid working environment.
• Well‑being support, development opportunities, and a family‑friendly, inclusive workplace.

We strive to achieve a family‑friendly and inclusive workplace and, above all, create possibilities for all. Diversity at Unilever embraces differences, creates possibilities and grows together for better business performance. We give full and fair consideration to all applicants and continue development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are happy to provide reasonable adjustments during our application and interview process to enable you to present your best self. For more information, including about our Employee Resource Groups, click here. Equity, Diversity & Inclusion at Unilever.