Global ABX Strategy Lead – Remote UK

Turnitin; Newcastle upon Tyne; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Remote-first culture

Health care coverage

Education reimbursement

Competitive PTO

Self-care days

National holidays

Charitable contribution match

Home office reimbursement

Wellness resources

Job summary

Turnitin is seeking a Senior Account-Based Experience Marketing Manager (UK Remote) to own the global ABX strategy and drive scalable, measurable account-based programs across our GTM teams. You will lead account selection, engagement frameworks, and reporting maturity, partnering with Sales, SDRs, and Customer Success to accelerate pipeline growth and retention.

The role requires 7+ years in B2B marketing with ABM/ABX focus, strong analytical and project-management skills, and experience with

Qualifications

• 7+ years in B2B marketing with ABM/ABX, strategic demand gen, or field marketing.
• Experience owning ABM/X strategy with scalable programs and measurable impact.
• Strong account segmentation, planning, and engagement strategies.
• Experience with Salesforce and marketing automation platforms.
• Familiarity with ABM platforms, intent data, enrichment, and account intelligence tools.
• Experience creating executive-level reporting and presenting insights to stakeholders.
• Excellent project management, communication, and stakeholder management skills.

Responsibilities

• Own and drive the global ABX strategy and roadmap for scalable programs.
• Lead evolution of account selection, planning, engagement frameworks, and measurement models.
• Define ABX priorities and mature account-level reporting and attribution with Revenue Ops.
• Develop ABX plays across acquisition, expansion, and retention motions.
• Collaborate cross-functionally to align Sales, Marketing, SDRs, and Customer Success.
• Use account intelligence and data to improve personalization and engagement across channels.
• Create playbooks that scale across regions and product portfolios.
• Shape ABX tech and data roadmap; evaluate tools and data sources.
• Act as ABX SME, guiding stakeholders and driving program adoption.

Skills

ABX strategy

ABM/ABX

Strategic thinking

Analytical skills

Project management

Stakeholder management

Communication

Ownership

Account-centric

Tools

Salesforce

Pardot

Marketing automation

Job description

Turnitin is seeking a Senior Account-Based Experience Marketing Manager (UK Remote) to own the global ABX strategy and drive scalable, measurable account-based programs across our GTM teams. You will lead account selection, engagement frameworks, and reporting maturity, partnering with Sales, SDRs, and Customer Success to accelerate pipeline growth and retention.

The role requires 7+ years in B2B marketing with ABM/ABX focus, strong analytical and project-management skills, and experience with