Senior ABX Strategy Lead (UK Remote)

Turnitin, Llc; Newcastle upon Tyne; Remote; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health care

Education reimbursement

Paid time off

Self-care days

Public holidays

Charitable match

Wellness stipend

Home office stipend

Modern Health access

Retirement plan with match

Job summary

Turnitin is seeking a Senior Account-Based Experience Marketing Manager (UK Remote) to own and scale our global ABX program. You will define strategies, plays, and measurement frameworks that drive engagement, pipeline growth, and customer expansion across strategic accounts.

You will align Sales, SDRs, Customer Success, Revenue Ops, and Product Marketing to deliver a cohesive, account-centric go-to-market motion. Remote-first culture and global collaboration empower you to lead with impact.

Qualifications

• 7+ years in B2B marketing with ABM/ABX focus.
• Experience owning and leading ABM/ABX strategy across global programs.
• Strong analytical skills with account engagement and revenue impact.

Responsibilities

• Own and drive the global ABX strategy and roadmap.
• Define and lead account selection methodologies and engagement frameworks.
• Define ABX measurement priorities and mature reporting and attribution.
• Develop ABX plays across acquisition, expansion, and retention.
• Lead cross-functional GTM alignment and scalable processes.
• Shape ABX technology and data roadmap for continued evolution.

Skills

ABM/ABX strategy

B2B marketing

Cross-functional leadership

Sales alignment

Analytics

Salesforce/Pardot

Tools

Salesforce

Pardot

Marketing automation

Job description

Turnitin is seeking a Senior Account-Based Experience Marketing Manager (UK Remote) to own and scale our global ABX program. You will define strategies, plays, and measurement frameworks that drive engagement, pipeline growth, and customer expansion across strategic accounts.

You will align Sales, SDRs, Customer Success, Revenue Ops, and Product Marketing to deliver a cohesive, account-centric go-to-market motion. Remote-first culture and global collaboration empower you to lead with impact.