Global ABM Manager: Strategy, Orchestration & Demand

Hawk; Greater London; On-site; GBP 65,000 - 110,000; Full time

Job summary

Hawk is seeking a dynamic ABM Manager to design and operate a global account-based marketing program. You will manage 1:1 and 1:many plays, craft messaging for ABM outreach, and oversee multi-channel campaigns including LinkedIn and programmatic ads to generate demand.

You’ll work with Sales, BDRs and Content teams to tailor content and campaigns, measure results, and optimize where needed, ensuring alignment with overall account plans.

Qualifications

• 3 years in B2B ABM or account-based demand generation in SaaS/fintech.

Responsibilities

• Define and maintain a tiered account model with Sales leadership.
• Plan and run account-targeted advertising across LinkedIn, display, and programmatic channels.
• Coordinate with Content and Product Marketing to create account- and persona-relevant content.
• Sequence ads, content, and outbound touches into multi-channel plays per tier.
• Track engagement and adjust targeting as accounts move through the funnel.
• Provide regular reporting on program performance and pipeline influence.

Skills

ABM strategy

LinkedIn ads

Programmatic advertising

Campaign orchestration

Content alignment

Tools

HubSpot

Job description

Hawk is seeking a dynamic ABM Manager to design and operate a global account-based marketing program. You will manage 1:1 and 1:many plays, craft messaging for ABM outreach, and oversee multi-channel campaigns including LinkedIn and programmatic ads to generate demand.

You’ll work with Sales, BDRs and Content teams to tailor content and campaigns, measure results, and optimize where needed, ensuring alignment with overall account plans.