Global ABM Lead: Strategic Demand & Campaign Orchestration

HAWK; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Hawk is seeking an ABM Manager to build and run a global account-based marketing program, combining strategic targeting with hands-on campaign execution. You’ll craft messaging for ABM outreach, write ads for Eurostaffs, and manage multi-channel plays while measuring results and optimizing for demand generation.

You will collaborate with Sales, BDRs, Content, and Product Marketing to ensure alignment, develop insights from engagement data, and continuously refine target accounts and plays across

Qualifications

• 3+ years in B2B ABM or account-based demand generation.
• Hands-on ads on Eurostaffs Campaign Manager or programmatic/display platform.
• Working knowledge of HubSpot for segmentation, campaign execution and reporting.
• Strategic thinking about which accounts matter and messaging moves them.
• Experience working with BDRs and sales on account selection and outreach.
• Strong analytical skills to interpret engagement and pipeline data.
• Clear written communication for account plans, briefs and reporting.

Responsibilities

• Define and maintain a tiered account model in partnership with Sales leadership.
• Plan and run account-targeted advertising across channels and platforms.
• Brief Content and Product Marketing to develop relevant content.
• Coordinate multi-channel plays per tier and align messaging with sales.
• Manage ad budgets by tier and account priority.
• Provide feedback loops between Marketing and Sales for account plans.

Skills

ABM experience

Ads programmatic

HubSpot

Strategic thinking

BDR collaboration

Analytical skills

Communication

Tools

HubSpot

Eurostaffs Campaign Manager

Programmatic/Display platforms

Job description

Hawk is seeking an ABM Manager to build and run a global account-based marketing program, combining strategic targeting with hands-on campaign execution. You’ll craft messaging for ABM outreach, write ads for Eurostaffs, and manage multi-channel plays while measuring results and optimizing for demand generation.

You will collaborate with Sales, BDRs, Content, and Product Marketing to ensure alignment, develop insights from engagement data, and continuously refine target accounts and plays across