Remote ABM & Demand Gen Lead — Pipeline Builder

Talentful; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Learning & development

Flexible working

Healthcare options

Wellness allowance

Job summary

Talentful is hiring a Demand Generation & ABM Lead to drive pipeline across inbound, paid, and target accounts. You will build and run the ABM motion with the Sales team, turning content and events into measurable pipeline while guiding the integrated marketing calendar.

The role requires 5+ years in B2B demand generation, hands-on ABM ownership, and a data-led approach. You will collaborate with teams across Content, Events, and Social & Paid Leads, leveraging HubSpot for MQL-to-SQL handoff and

Qualifications

• 5+ years in B2B demand generation in a sales-led environment.
• Hands-on ABM ownership: built target account lists and tiered plays with measurable impact on pipeline/win rates.
• Data-led approach: build funnel and pipeline reporting to inform scaling decisions.
• Experimentation mindset: test and iterate campaigns and conversion, using small sample sizes.
• AI literacy: use AI tools for research, personalization, content or analysis.

Responsibilities

• Lead pipeline generation across inbound, paid and ABM with targets set with leadership.
• Design and run an integrated campaign calendar aligning across content, events, social and paid.
• Brief content, events, and social/paid teams; translate campaigns into measurable results.
• Build and maintain target account lists with Sales; tailor ABM plays by tier.
• Measure, report and drive decisions on campaign and account performance.
• Run structured experiments to improve conversion at funnel stages and use AI tools to scale insights.

Skills

Demand generation

ABM ownership

Data-driven

Experimentation

AI literacy

HubSpot skills

Paid strategy

Influencing without authority

Tools

HubSpot

LinkedIn Ads

Job description

Talentful is hiring a Demand Generation & ABM Lead to drive pipeline across inbound, paid, and target accounts. You will build and run the ABM motion with the Sales team, turning content and events into measurable pipeline while guiding the integrated marketing calendar.

The role requires 5+ years in B2B demand generation, hands-on ABM ownership, and a data-led approach. You will collaborate with teams across Content, Events, and Social & Paid Leads, leveraging HubSpot for MQL-to-SQL handoff and