Enterprise ABM Manager - Financial Services

Amazon Web Services (AWS); Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers in Financial Services. This role blends strategic thinking with hands-on execution to accelerate pipeline and revenue growth across a global footprint.

You will own end-to-end ABM campaigns, collaborate with sales and regional teams, and use data-driven insights to tailor multi-channel programs that deliver personalized

Qualifications

• Experience developing and managing acquisition marketing or channel programs.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.
• Experience in marketing or marketing research.
• Experience using data and metrics to measure impact and determine improvements.
• Experience presenting metrics and progress to goal to senior leadership.

Responsibilities

• Experience working in and/or with the Financial Services Industry
• Design and execute account-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Skills

Acquisition marketing strategy

Cross-functional collaboration

Marketing analytics

Lead generation

Tools

Excel

Tableau

Job description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers in Financial Services. This role blends strategic thinking with hands-on execution to accelerate pipeline and revenue growth across a global footprint.

You will own end-to-end ABM campaigns, collaborate with sales and regional teams, and use data-driven insights to tailor multi-channel programs that deliver personalized