ABM-Driven Demand Gen Lead

Aptitude Software; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

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Private healthcare

Income protection

Pension

Health cash plan

Employee Assistance

Private dental

Hybrid work

Family leave

Bike to work

Referral bonus

Job summary

Aptitude Software in London is seeking a Demand Generation Lead to design and execute high-impact campaigns across digital, events, content, and partners. You will shape our account-based strategy and build a scalable engine to accelerate pipeline in banking, insurance, payments, and tech accounts.

You will partner closely with Sales to drive qualified opportunities, optimize funnel progression, and explore AI-driven demand tactics while maintaining a strong digital footprint and brand

Qualifications

• 3–5 years’ experience in demand generation and acquisition marketing with demonstrable results.
• Proven track record of managing cross-channel campaigns delivering measurable pipeline growth.
• Hands-on expertise with MAPs (HubSpot, Marketo, Pardot) and CRM (Salesforce).
• Strong analytical skills with reporting, dashboards, and attribution models.
• Ability to balance detail with big-picture process thinking.
• Collaborative, problem-solving mindset.

Responsibilities

• Design and execute integrated campaigns across digital, events, content, and partners to engage ICPs and drive opportunities.
• Own ABM strategy and tailor programs to verticals and priority accounts.
• Proactively manage and optimise pipeline health by driving progression across funnel stages with Sales.
• Pilot and scale AI-driven demand tactics and data-informed techniques.
• Drive content marketing and build a strong digital footprint for brand and lead generation.
• Align with sales to ensure demand generation yields high-quality leads and reduces friction.

Skills

Demand generation

Cross-channel campaigns

MAPs

Salesforce CRM

Analytics

Attention to detail

Collaboration

Job description

Aptitude Software in London is seeking a Demand Generation Lead to design and execute high-impact campaigns across digital, events, content, and partners. You will shape our account-based strategy and build a scalable engine to accelerate pipeline in banking, insurance, payments, and tech accounts.

You will partner closely with Sales to drive qualified opportunities, optimize funnel progression, and explore AI-driven demand tactics while maintaining a strong digital footprint and brand