German marketing manager

Approach People; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Approach People Recruitment is helping a fast-growing startup recruit a German-speaking Marketing Manager to own the DACH go-to-market from London. You’ll lead localized campaigns across Germany, Austria, and Switzerland, building community and driving growth.

Fluency in German and English is essential, with 3–5+ years in marketing within startups or consumer brands. You’ll collaborate with founders and creative teams to adapt the brand voice for the German market.

Qualifications

• Fluency in German and English (spoken & written).
• 3–5+ years of marketing experience in startups or consumer brands.
• Experience running localized campaigns across Germany (DACH).
• Ability to tell a story and track ROI in campaigns.
• Willingness to move fast in a high-growth environment.

Responsibilities

• Own the go-to-market strategy for Germany and the DACH region.
• Launch and grow localized campaigns across influencer activations, paid social, and content.
• Identify and partner with creators, communities, and local brands.
• Drive user acquisition and engagement with performance-led marketing.
• Collaborate with founders and creative teams to adapt brand voice for the DACH audience.
• Be the in-house expert on German market culture, trends, and tone.

Skills

German fluency

English fluency

Marketing experience

Localized campaigns

Startup/consumer brand experience

Job description

Help Launch a Breakout Brand in the DACH Market

Our client is a fast-growing, VC-backed startup shaking up the way people buy, connect, and experience culture online. Already making waves in the UK and across Europe, they’re now setting their sights on the DACH region - and they need a bold, creative German-speaking Marketing Manager to lead the charge.

Based in London, you’ll be the voice of the brand in Germany, Austria, and Switzerland - crafting campaigns, building community, and making serious noise across digital and IRL channels.

What You’ll Be Doing

• Own the go-to-market strategy for Germany and the wider DACH region
• Launch and grow localised marketing campaigns - from influencer activations to paid social and content
• Identify and partner with creators, communities, and local brands
• Drive user acquisition and engagement through performance-led marketing
• Work closely with founders and creative teams to adapt brand voice for the DACH audience
• Be the in-house expert on German market culture, trends, and tone

You’ll Need

• Fluency in German and English (spoken & written)
• 3-5+ years of marketing experience, ideally in a startup or consumer brand
• Experience running localized campaigns across Germany
• A mix of creative and analytical thinking - you can build a story and track ROI
• Confidence to own your domain and move fast in a high-growth environment
• Bonus if you’ve worked with influencers, creators, or online marketplaces

Why This Role?

• Shape a category-defining brand in a fresh, untapped market
• Join an ambitious team with big vision and great vibes
• Real ownership: bring your ideas to life without red tape
• Competitive salary + early equity + startup perks
• Regular travel to Berlin and other European hubs (if that’s your thing)

This is your chance to build something real in a company that’s going places.