DACH Growth Marketing Lead (German Fluent) Equity

Approach People; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Approach People Recruitment is helping a fast-growing startup recruit a German-speaking Marketing Manager to own the DACH go-to-market from London. You’ll lead localized campaigns across Germany, Austria, and Switzerland, building community and driving growth.

Fluency in German and English is essential, with 3–5+ years in marketing within startups or consumer brands. You’ll collaborate with founders and creative teams to adapt the brand voice for the German market.

Qualifications

• Fluency in German and English (spoken & written).
• 3–5+ years of marketing experience in startups or consumer brands.
• Experience running localized campaigns across Germany (DACH).
• Ability to tell a story and track ROI in campaigns.
• Willingness to move fast in a high-growth environment.

Responsibilities

• Own the go-to-market strategy for Germany and the DACH region.
• Launch and grow localized campaigns across influencer activations, paid social, and content.
• Identify and partner with creators, communities, and local brands.
• Drive user acquisition and engagement with performance-led marketing.
• Collaborate with founders and creative teams to adapt brand voice for the DACH audience.
• Be the in-house expert on German market culture, trends, and tone.

Skills

German fluency

English fluency

Marketing experience

Localized campaigns

Startup/consumer brand experience

Job description

Approach People Recruitment is helping a fast-growing startup recruit a German-speaking Marketing Manager to own the DACH go-to-market from London. You’ll lead localized campaigns across Germany, Austria, and Switzerland, building community and driving growth.

Fluency in German and English is essential, with 3–5+ years in marketing within startups or consumer brands. You’ll collaborate with founders and creative teams to adapt the brand voice for the German market.