Social Media and Content Manager DACH

C&M Travel Recruitment; England; Hybrid; GBP 42,000 - 58,000; Full time

Job summary

An online travel business is seeking a DACH Social Media and Content Manager to enhance its presence across social channels. The role is hybrid, based in London or Barcelona, and requires strong German language skills. Responsibilities include content calendar management and community engagement. Ideal candidates will be passionate about travel and have experience in video editing and storytelling. A competitive salary will be offered, based on experience.

Qualifications

• Experienced in video editing and content production for social channels.
• Excellent storyteller who can appear on camera.
• Strong cultural awareness to engage individuals from diverse backgrounds.
• Fluency in German and English required.
• Excellent audience engagement and cross-cultural communication skills.

Responsibilities

• Create and manage the social content calendar.
• Community and social media management.
• Video editing and content production.
• Proactive outreach to community and creators.
• Track KPIs like follower growth and engagement.
• Domestic and international travel on 'fam' trips for content
• Track KPI’s such as follower growth, sentiment and engagement to identify improvements

Skills

Video editing

Content production

Storytelling

Cultural awareness

Fluency in German

Fluency in English

Flexibility

English fluency

Job description

Job Title

DACH Social Media and Content Manager, Online Travel, London or Barcelona / Hybrid

A superb opportunity to join a global, online travel business where you will be responsible for bringing their product to life across their social channels. The role will be based in London or Barcelona but focused on the DACH Market, so a strong (professional level or above) grasp of German language skills is a must.

Responsibilities

• Create and manage the social content calendar
• Community and social media management
• Video editing and content editing/production
• Proactive outreach to community and engagement with creators
• Take an SEO and data- driven approach to content production
• Domestic and international travel on 'fam' trips with travel operators and partners to generate content
• Track KPI’s such as follower growth, sentiment and engagement to identify areas of improvement and opportunity

Required Skills

• Experienced in video editing and content production for social channels
• Excellent storyteller who is not afraid to be on camera at times
• Passion for travel and new experiences
• Alignment with company culture and values: tenacious, hard‑working, growth mindset, autonomous and ambitious
• Strong cultural awareness and ability to engage individuals from diverse backgrounds and nationalities
• Fluent in English and German (additional European languages an advantage, not essential)
• Understanding of language, tone and culture within the German‑speaking / DACH region
• Flexibility to travel occasionally (around 15% of time)

Additional Details

• A competitive salary dependent on experience and location, to be discussed on application
• Based in Barcelona or London with hybrid work (3‑4 days a week in company offices)

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing
• Industries: Travel Arrangements and Marketing Services