Growth Marketing Manager- German Speaking

Monotype; Greater London; Ibrido; GBP 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work arrangement

Competitive compensation

25 days annual leave

Medical, Dental and Travel Insurance

Professional onboarding program

Development and advancement options

Retirement planning

Descrizione del lavoro

Monotype seeks an experienced Growth Marketing Manager to lead DACH regional marketing, driving demand, pipeline growth and brand awareness across Germany, Austria, and Switzerland. You will align with Sales, Product Marketing, Customer Success, and Global Marketing to execute ABM campaigns across digital, events, webinars, email, social, and content channels.

The role requires an AI-native marketer with enterprise experience, a strong budget owner mindset, and a track record of measurable ROI.

Competenze

• Native-level German and fluent English with strong written and verbal communication.
• 5+ years in B2B field marketing, growth marketing, or demand generation within enterprise.
• Proven track record of integrated marketing programs driving demand, pipeline growth and brand awareness.
• Experience executing brand campaigns and activating a regional brand framework including thought leadership and events.
• Strong understanding of digital, event, content marketing and multi-channel campaigns.
• AI-native approach with hands-on AI in day-to-day marketing; building reusable prompts/workflows is a plus.
• Experience with AEO/GEO monitoring tools is a plus.
• Proficiency with modern marketing tech including Marketo, Salesforce, Google Analytics.

Mansioni

• Own and execute the regional marketing plan to drive demand generation, pipeline growth and brand awareness across the DACH region.
• Partner with Sales, Product Marketing, Customer Success, and Global Marketing to deliver initiatives aligned to business priorities for GKAs and Enterprise accounts.
• Plan, execute and optimize ABM campaigns across digital, events, webinars, email, social, content and partner channels.
• Increase brand awareness and engagement through thought leadership, executive programs and integrated campaigns.
• Activate Monotype's brand in the DACH market and localize campaigns while maintaining global brand consistency.
• Leverage AI tools to enhance planning, localization, content creation, personalization, reporting and optimization.
• Grow Monotype's visibility in AI-driven search engines; monitor prompts and share of voice; collaborate with web/content teams.
• Measure campaign performance, pipeline contribution, brand awareness and ROI with data-driven insights.
• Own the regional marketing budget, agencies, vendors, and event execution; ensure ROI.

Conoscenze

German

English

B2B marketing

Growth marketing

ABM

Formazione

Bachelor's degree in Marketing/Business

Strumenti

Marketo

Salesforce

Google Analytics

AI tools

Descrizione del lavoro

Named "One of the Most Innovative Companies in Design" by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com

We are looking for an experienced Growth Marketing Manager to lead regional marketing across the DACH region. You will develop and execute the regional marketing strategy to drive demand generation, increase brand awareness, and accelerate business growth through integrated marketing campaigns, account-based marketing (ABM), and events, with a strong focus on Enterprise customers and Global Key Accounts (GKAs). Partnering closely with regional Sales leadership, you will own the DACH marketing strategy, budget, and execution, delivering measurable pipeline growth, increased brand awareness, and business impact. The ideal candidate is a strategic B2B marketer with strong commercial acumen, a data-driven mindset, and an AI-first approach. You embrace AI as part of your everyday workflow, using it to enhance campaign planning, content creation, personalization, reporting, and optimization while driving measurable business outcomes and staying ahead of the evolving search and discovery landscape.

What you'll be doing:

• Own and execute the regional marketing plan to drive demand generation, pipeline growth and brand awareness across the DACH region.
• Partner with Sales, Product Marketing, Customer Success, and Global Marketing to deliver marketing initiatives with business priorities, acting as the marketing counterpart to DACH Sales leadership on Global Key Accounts and Enterprise customers.
• Plan, execute, and optimize integrated demand generation and account-based marketing (ABM) campaigns targeting ICP accounts across digital, events, webinars, email, social, content, and partner channels.
• Increase brand awareness and engagement through thought leadership, customer advocacy, strategic events, executive programs, and integrated marketing campaigns.
• Activate Monotype's brand and messaging framework in the DACH market, building awareness of the corporate, portfolio, and product brand, and localizing global campaigns and content for regional relevance while maintaining brand consistency.
• Leverage AI tools to enhance regional marketing effectiveness by improving campaign planning, localization, content creation, personalization, reporting, and optimization while driving greater efficiency and measurable marketing impact.
• Grow Monotype's visibility in AI-driven search and answer engines (AEO/GEO): help define and monitor the prompt sets that matter for the DACH market, track citation rate and share of voice against competitors, and partner with the web and content teams on the content and structured data that make Monotype easy for AI engines to cite.
• Measure campaign performance, pipeline contribution, brand awareness, and marketing KPIs, using data-driven insights to continuously optimize marketing effectiveness and ROI.
• Own the regional marketing budget, agencies, vendors, and event execution, ensuring projects are delivered on time, on budget, and with clear ROI.

What we're looking for:

• Native-level German and fluent English, with excellent written and verbal communication skills
• 5+ years of experience in B2B Field Marketing, Growth Marketing, or Demand Generation, preferably within an enterprise environment.
• Proven track record of developing and executing integrated marketing programs that drive demand generation, pipeline growth, and brand awareness.
• Experience executing brand awareness campaigns and activating a brand and messaging framework in a regional market, including thought leadership, executive events, customer advocacy, or integrated marketing programs that increase market visibility and engagement.
• Strong understanding of digital marketing, event marketing, content marketing, and multi channel campaign execution.
• An AI-native way of working, with hands-on experience using generative AI (e.g., ChatGPT, Claude) in day-to-day marketing. Ideally you go beyond single prompts to building reusable prompts and multi-step workflows, while maintaining brand guardrails. Experience designing agentic or automated marketing workflows is a strong plus.
• Working knowledge of how AI-driven search and answer engines (AEO/GEO) are reshaping B2B discovery, with hands-on experience using an AEO/GEO monitoring tool (e.g., Profound) considered a plus.
• Proficiency with modern marketing technologies, including marketing automation, CRM, analytics, and reporting tools (e.g., Marketo, Salesforce, Google Analytics).
• Excellent project management, stakeholder management, and cross-functional collaboration skills, with the ability to work effectively across regions and time zones.
• Bachelor's degree in marketing, Communications, Business, or related field.

What's in it for you

• Hybrid work arrangements and competitive paid time off programs.
• Competitive compensation with corporate bonus
• A creative, innovative, and global working environment in the creative and software technology industry
• Medical, Dental and Travel Insurance
• 25 days annual leave
• Reward & Recognition Programs (including President's Club for all functions)
• Professional onboarding program
• Development and advancement opportunities (high internal mobility across organization)
• Retirement planning options to save for your future, and so much more!

Monotype is an Equal Opportunities Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.