Senior Regional Marketing Manager (DACH)

United States Digital Space LLC; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

Extended end-of-year break

Monthly wellbeing allowance

Parental leave from day one

MacBook for home workspace

Five annual social impact days

Medical insurance for you and family

Job summary

Culture Amp seeks a Senior Regional Marketing Manager to lead go‑to‑market strategy for the DACH region, plus Benelux and Nordics. You will translate global campaigns into local events and campaigns, partnering with Sales, SDR, CX, and People Science to drive pipeline and revenue.

You will use AI to scale content, collaborate with global marketing and regional partners, and leverage local insights to shape messaging and campaigns that resonate with buyers in multiple European markets.

Qualifications

• 7+ years of B2B SaaS marketing experience or equivalent with measurable pipeline in the UK market.
• Ability to build markets from ground up to drive ARR and expand within existing customers.
• Experience in international organizations with diverse viewpoints.
• Willingness to experiment with AI to improve processes and content.
• Strong collaboration with Sales, SDR, CX and Global Marketing teams.

Responsibilities

• Establish regional plans translating GTM goals into local events and campaigns.
• Partner with events managers and global teams to localise messaging for local buyers.
• Manage pipeline for new logo and expansion opportunities and meet KPIs.
• Collaborate with Sales, SDR, People Science and Customer Success for aligned quarterly plans.
• Create content and translate using AI to scale regional content.

Skills

B2B SaaS marketing

Analytical thinking

Cross-functional collaboration

Content localization

AI-assisted content creation

Experience with MarTech

Tools

Salesforce

HubSpot

Webinar tools

ABM platforms (Splash)

6Sense

Job description

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit the company.com.

As the Senior Regional Marketing Manager, you will lead our marketing strategy in the DACH in addition to building our Benelux and Nordics regions. Your goal is to drive pipeline and revenue by adapting global campaigns for local impact. You will collaborate closely with the EMEA marketing team, global demand generation and customer marketing groups, and key internal partners like Sales, SDR, Customer Experience, and People Science.

• Establish regional plans that translate GTM goals into local events and campaigns. Partner with the Snr Events Manager plus global Lifecycle and Demand Gen teams to localise messaging and content for local buyers, driving pipeline and revenue growth across new logo and expansion efforts.

• Pipeline Management: Partner with SDR teams on targeted events and regional campaigns to build and manage a robust pipeline of new logo and expansion opportunities, ensuring all KPIs are met.

• Cross-Functional Collaboration: Represent the markets across global marketing forums, acting as the local champion for various disciplines. Collaborate closely with Sales, SDR, People Science, and Customer Success to align quarterly plans, run retrospectives, and ensure seamless lead follow-up through to opportunity conversion.

• Content creation and translation development utilising AI to establish scalable ways to create and localise content.

• Business acumen and influence: Leverage market, customer, and competitor insights to shape regional strategy, providing feedback to global teams to align messaging with local needs.

• Leveraging local partners to run joint events and webinars that generate pipeline and accelerate deals. Working with the Global Partnership Director and EMEA Sales teams to plan, develop and scale the channel.

• Nurturing and building out the local Community Chapters programme - developing it as a flywheel for growth, managing local chapter leads and supporting programming where necessary

• Performance Tracking: Measure the success of your marketing efforts and use data to refine and improve your results.

• Manage the ROI, demonstrating performance and making trade‑offs that maximise impact across programs and channels.

• Manage local vendor relationships to deliver high‑quality executions on time and within budget.

Success in this role means:

• Pipeline and revenue targets are met with conversion improving quarter over quarter

• Regionalisation of global campaigns land effectively within our ICP; insights from the region systematically inform global messaging and content

• Outstanding sales partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.

• The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.

You have:

• Ideally 7+ years of B2B SaaS marketing experience or equivalent relevant experience where you've driven measurable pipeline and revenue in the UK market

• Confidence in building a market from the ground up to drive new business acquisition (ARR), expand from the existing customer base (NRR), and elevate the brand presence within the UK.

• Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them

• A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.

• You’re confident with using AI and have examples of where you’ve experimented to improve processes and/or created content to drive results

• Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.

• Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigour.

• A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.

• Experience working with C Suite ICP and the concept of the buying committee

• Speak native-level German and fluent English

Nice to have:

• Customer/Community Marketing experience

• HRTech background

• Familiarity with partnership programs and co‑marketing initiatives

• Additional European languages

Perks & Benefits

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long‑term success

• Learning programs and coaching to help you thrive and grow

• Quarterly refresh days, an extended end‑of‑year break and a monthly allowance to support your wellbeing and lifestyle

• Inclusive parental leave from day one

• A MacBook and budget to set up your home workspace, enabling flexibility

• Five annual social impact days to to give back to causes that matter to you

• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [e-mail] and identify the type of accommodation or assistance you are r