General Sales Manager

Pembrook Resourcing LTD; England; On-site; GBP 45,000 - 70,000; Full time

Job summary

Pembrook Resourcing LTD is confidentially overseeing a General Sales Manager opportunity in Berkshire. The role requires taking ownership of the Sales Department, leading a team, and driving performance to meet and exceed targets across new and used vehicle sales.

The successful candidate will manage KPIs, profitability, and customer service standards, coordinating with Aftersales and senior management to maximise opportunities and drive growth in a highly confidential environment.

Qualifications

• Proven experience as a Sales Manager / General Sales Manager within an automotive dealership.
• Strong knowledge of both new and used vehicle sales.
• Proven experience managing and developing a Sales team.
• Strong commercial awareness and understanding of dealership KPIs.

Responsibilities

• Lead day-to-day performance of the Sales Department and drive targets.
• Motivate, coach and develop the Sales team to maximise performance.
• Manage stock, pricing, and profitability while maintaining standards.
• Ensure strong lead management and timely customer follow-up.
• Support deal structures, appraisals and negotiations with the team.
• Collaborate with Aftersales and senior management to align objectives.

Skills

Automotive sales leadership

Sales team development

KPIs & profitability

Customer service management

Negotiation skills

Job description

GENERAL SALES MANAGER

BERKSHIRE | HIGHLY CONFIDENTIAL | £45,000 BASIC SALARY | £65,000–£70,000 OTE | AUTOMOTIVE DEALERSHIP

THE OPPORTUNITY

This is a highly confidential opportunity for an experienced General Sales Manager to join an established automotive dealership in Berkshire.

We're looking for a commercially focused Sales leader who can drive performance, develop a team and take ownership of the overall Sales operation.

Due to the confidential nature of the appointment, full dealership details will be discussed privately with shortlisted candidates.

THE ROLE

You'll take responsibility for the day-to-day performance of the Sales Department, leading the team and ensuring commercial and customer objectives are consistently achieved.

You’ll be responsible for:

• Leading, motivating and developing the Sales team.
• Driving new and used vehicle sales performance.
• Managing departmental targets, KPIs and profitability.
• Monitoring individual performance and identifying areas for development.
• Ensuring strong lead management and customer follow-up.
• Supporting the team with deal structures, appraisals and negotiations.
• Maintaining excellent customer service standards throughout the sales process.
• Working closely with Aftersales and senior management.
• Managing stock effectively and maximising opportunities.
• Ensuring manufacturer and dealership standards are consistently maintained.
• Recruiting, coaching and developing Sales team members where required.
• Taking ownership of overall departmental performance.

WHAT WE'RE LOOKING FOR

We're looking for an experienced automotive Sales Manager who is ready to take responsibility for a larger operation.

You’ll need:

• Proven experience as a Sales Manager / General Sales Manager within an automotive dealership.
• Strong knowledge of both new and used vehicle sales.
• Proven experience managing and developing a Sales team.
• Strong commercial awareness and understanding of dealership KPIs.
• A track record of delivering against sales and profitability targets.
• Excellent leadership and communication skills.
• A confident and professional approach to customer and team management.
• Strong organisation and the ability to work effectively under pressure.
• A full UK driving licence.

WHAT'S ON OFFER

• £45,000 Basic Salary.
• £65,000–£70,000 OTE.
• Highly confidential opportunity.
• Established automotive dealership.
• Strong earning potential.
• Leadership position with genuine responsibility.
• Supportive and professional working environment.
• Long-term career development opportunities.

THE PEMBROOK DIFFERENCE

This is a confidential appointment, so discretion is absolutely essential.

We'll give you the full picture privately, answer your questions honestly and make sure you have everything you need before deciding whether the opportunity is right for you.

INTERESTED?

If you're an experienced automotive Sales Manager or General Sales Manager based in Berkshire or the surrounding area, we'd be keen to have a confidential conversation.

No dealership details will be disclosed publicly at this stage.

A member of the Pembrook team will be in touch to discuss the opportunity confidentially.