General Sales Manager

Pybus Recruitment Ltd; Carlisle; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Company Car

Job summary

The Franchised Car Dealership Group in Carlisle is seeking an experienced General Sales Manager to lead the dealership's sales operation and drive growth and profitability from a hands-on leadership role. You will inspire and coach the team to deliver a first-class buying experience and meet manufacturer and business objectives.

You will oversee stock, profitability and performance across new and used vehicles, finance and insurance, and customer satisfaction while aligning with the senior

Qualifications

• Proven experience as a General Sales Manager within a franchised dealership.
• Track record of delivering sales performance and profitability.
• Outstanding leadership and team-building abilities.
• Strong commercial awareness and analytical skills.
• Experience driving finance and insurance performance.
• Full UK Driving Licence.

Responsibilities

• Lead and develop Sales Managers and Sales Executives to achieve exceptional performance
• Drive new and used vehicle sales to maximise volume and profitability
• Deliver and exceed manufacturer targets and dealership objectives
• Maximise finance, insurance and ancillary product performance
• Monitor and improve key performance indicators across the department
• Manage stock levels and vehicle supply to optimise sales opportunities
• Ensure FCA compliance and adherence to all company processes
• Recruit, train and retain top sales talent
• Build strong relationships with manufacturer partners and senior stakeholders
• Maintain exceptional standards of customer satisfaction and retention

Skills

Leadership

Sales management

Coaching

Analytical skills

Customer focus

Job description

Carlisle, United Kingdom | Posted on 15/10/2026

£50,000 Basic Salary | £85,000 OTE | Company Car

Franchised Car Dealership Group

Ready to Lead a Winning Sales Team?

Are you a high-performing automotive sales leader with the drive, ambition and leadership skills to take a successful dealership to the next level?

An exciting opportunity has arisen for an experienced General Sales Manager to join a leading franchised dealer group in Carlisle. This role offers the chance to take full ownership of a thriving sales operation, lead a talented team and play a key role in driving future growth and profitability.

If you're passionate about delivering exceptional results, developing people and creating a high-performance culture, this could be the opportunity you've been looking for.

The Rewards

• Company Car
  
• Industry-leading franchised dealer group
  
• Genuine career progression opportunities
  
• Ongoing manufacturer and management development
  
• Supportive leadership team and strong dealership infrastructure
  

The Role

As General Sales Manager, you will be responsible for leading all aspects of the dealership's sales performance. You will inspire, motivate and coach your team to achieve outstanding results while ensuring every customer receives a first-class buying experience.

This is a hands-on leadership position where you will drive sales activity, maximise profitability, manage stock effectively and ensure the dealership consistently exceeds manufacturer and business objectives.

You will be at the heart of the operation, setting standards, driving accountability and creating a culture where success is expected and rewarded.

Key Responsibilities

• Lead and develop Sales Managers and Sales Executives to achieve exceptional performance
  
• Drive new and used vehicle sales to maximise volume and profitability
  
• Deliver and exceed manufacturer targets and dealership objectives
  
• Maximise finance, insurance and ancillary product performance
  
• Monitor and improve key performance indicators across the department
  
• Manage stock levels and vehicle supply to optimise sales opportunities
  
• Ensure FCA compliance and adherence to all company processes
  
• Recruit, train and retain top sales talent
  
• Build strong relationships with manufacturer partners and senior stakeholders
  
• Maintain exceptional standards of customer satisfaction and retention
  

About You

To be successful in this role, you will have:

• Proven experience as a General Sales Manager, Head of Sales or Senior Sales Manager within a franchised dealership environment
  
• A track record of delivering strong sales performance and profitability
  
• Outstanding leadership, coaching and team-building abilities
  
• Excellent commercial awareness and analytical skills
  
• Strong knowledge of new and used vehicle sales operations
  
• Experience driving finance and insurance performance
  
• The ability to inspire a team and lead from the front
  
• A customer-focused approach and commitment to excellence
  
• Full UK Driving Licence
  

Why Join?

This is an opportunity to join a forward-thinking dealer group that invests in its people, rewards success and provides the platform for ambitious leaders to thrive.

You will have the autonomy to make an impact, the support to succeed and the opportunity to build on an already successful operation while advancing your automotive career.