Digital Analyst

3Search; Dacorum; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

£45,000 – £50,000 salary

25 days’ holiday

Hybrid working

Subsidised restaurant

Discounted retail

VIP access to O2 box

Pension scheme

Job summary

A thriving hospitality organisation in the UK is seeking a Digital Analyst to enhance their data-driven digital transformation. In this role, you will champion GA4, analyse user journeys for insights, and collaborate across digital teams. This position offers a competitive salary of £45,000 - £50,000, 25 days of holiday, and excellent on-site perks like subsidised meals and entertainment discounts, with a hybrid working model allowing 3 days on-site per week.

Qualifications

• Experience with GA4, especially with custom events and funnel analysis.
• Understanding of tag governance and Google Tag Manager.
• Ability to transform complex data into actionable insights.

Responsibilities

• Own and evolve the GA4 tracking strategy.
• Analyse user journeys to find friction points.
• Create custom dashboards for stakeholders.
• Maintain Google Tag Manager setups and resolve issues.
• Collaborate with digital teams for insight alignment.

Skills

Deep experience in GA4

Hands-on GTM knowledge

Strong communicator

Background in digital analytics

Knowledge of GDPR-compliant tracking

Job description

Hemel | Hybrid (3 days on-site, 2 from home)

Join a thriving hospitality organisation undergoing significant digital transformation, where insights power real business outcomes. This is a rare opportunity to step into a pivotal analytics role within a data‑led digital team. With strong investment in tools, talent, and innovation, our client is committed to optimising every stage of the customer journey - and you'll be central to that mission.

The Digital Analyst will act as the in‑house expert on GA4, championing data quality, actionable insights, and performance analysis across web journeys. From maintaining tracking infrastructure to mapping user behaviour, this role delivers the insights that drive smarter decisions and commercial success.

The Digital Analyst will:

• Own and evolve the GA4 tracking strategy to reflect business needs
• Analyse full user journeys to highlight friction points and growth opportunities
• Create custom dashboards and reports for a wide range of stakeholders
• Maintain robust Google Tag Manager setups and resolve tracking issues
• Collaborate with digital content, CRO, SEO, and campaign teams to align insights

You will need:

• Deep experience in GA4, including custom events and funnel analysis
• Hands‑on GTM knowledge and understanding of tag governance
• Strong communicator with the ability to distil complex data into clear insights
• Background in digital analytics within a medium or large organisation
• Knowledge of GDPR‑compliant tracking and data layer specs

Why you’ll love it:

• £45,000 – £50,000 salary + excellent benefits
• 25 days’ holiday + extra discount on UK staycations for you, family, and friends
• Hybrid working – 3 days a week in modern HQ with free parking
• On‑site perks: subsidised restaurant, discounted retail, VIP access to O2 box
• Access to pension scheme and other retail & entertainment discounts

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates