GA4 & GTM Tracking Analyst for Multi-Platform Ads

Jobtailor; Dunfermline; On-site; GBP 35,000 - 55,000; Full time

Job summary

Jobtailor in Scotland is seeking a data-tracking specialist to implement and audit GA4 and GTM setups, manage cross-platform conversion tracking, and maintain server-side tracking. The role emphasizes troubleshooting and reporting to clients using Looker Studio and AI-powered insights.

You will handle ad platform integrations (Google Ads, Meta, TikTok, LinkedIn) and contribute to data quality and client-ready dashboards. Strong problem-solving mindset and willingness to learn AI tools are valued.

Qualifications

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager.
• Solid experience with conversion tracking across multiple ad platforms.
• Genuine appetite for troubleshooting and learning new tools.

Responsibilities

• Implementing and auditing GA4 and GTM setups with cross‑platform conversion tracking.
• Diagnose data quality issues and troubleshoot discrepancies using live GA4/GTM data.
• Build client-facing reports and dashboards with Looker Studio; leverage AI tools for analysis.

Skills

GA4 Implementation

Google Tag Manager

Conversion Tracking

Data Analysis

AI Tools Proficiency

Troubleshooting mindset

Learning mindset

Tools

GA4

Google Tag Manager

Looker Studio

Stape

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

Jobtailor in Scotland is seeking a data-tracking specialist to implement and audit GA4 and GTM setups, manage cross-platform conversion tracking, and maintain server-side tracking. The role emphasizes troubleshooting and reporting to clients using Looker Studio and AI-powered insights.

You will handle ad platform integrations (Google Ads, Meta, TikTok, LinkedIn) and contribute to data quality and client-ready dashboards. Strong problem-solving mindset and willingness to learn AI tools are valued.