GA4/GTM Analytics Specialist - Tracking & Dashboards

Jobtailor

Liverpool

On-site

GBP 32,000 - 52,000

Full time

14 days+

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Job summary

Jobtailor is seeking a GA4/GTM focused analyst in the UK to implement and audit tracking for multiple ad platforms, ensuring accurate conversion data and clean dataLayer events. You will build client-facing dashboards in Looker Studio, diagnose data quality issues, and leverage AI tools like Claude to accelerate analysis.

1–3 years hands-on experience required; collaborative environment and growth opportunities.

Qualifications

1 to 3 years' hands-on experience with GA4 and Google Tag Manager.
Solid experience with conversion tracking across multiple ad platforms.
A genuine appetite for troubleshooting, not just implementing.
Confidence using AI tools like Claude to support analysis and reporting, or willingness to learn.

Responsibilities

Implementing and auditing GA4 and GTM setups, with consent configuration, event tracking and dataLayer events.
Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups.
Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data.
Building client-facing reports and dashboards, using Looker Studio, and AI tools such as Claude to speed up analysis.
Picking up ad-hoc tickets and one-off projects across our client base.