GA4 & GTM Analytics Specialist

Jobtailor; Leeds; On-site; GBP 32,000 - 52,000; Full time

Job summary

Jobtailor is seeking an analytics-focused professional to implement and audit GA4 and GTM configurations in Leeds. You will handle consent, events, and dataLayer integration while validating conversions across Google Ads, Meta, TikTok and LinkedIn.

You will maintain server-side tracking with Stape and support migrations from client-side setups, ensuring data quality. You’ll produce client reports in Looker Studio and explore AI tools to accelerate insights.

Qualifications

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager
• Solid experience with conversion tracking across multiple ad platforms
• A genuine appetite for troubleshooting, not just implementing
• Confidence using AI tools like Claude to support analysis and reporting, or willingness to learn how we use them

Responsibilities

• Implementing and auditing GA4 and GTM setups, including consent configuration, event tracking and custom dataLayer events
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
• Building client-facing reports and dashboards, using Looker Studio, and AI tools such as Claude to speed up analysis
• Picking up ad-hoc tickets and one-off projects across our client base

Skills

GA4 Implementation

Google Tag Manager

Conversion Tracking

Data Analysis

AI Tools Proficiency

Tools

Looker Studio

Stape

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

Jobtailor is seeking an analytics-focused professional to implement and audit GA4 and GTM configurations in Leeds. You will handle consent, events, and dataLayer integration while validating conversions across Google Ads, Meta, TikTok and LinkedIn.

You will maintain server-side tracking with Stape and support migrations from client-side setups, ensuring data quality. You’ll produce client reports in Looker Studio and explore AI tools to accelerate insights.