Data Analyst, Tracking

Jobtailor; Liverpool; On-site; GBP 32,000 - 52,000; Full time

Job summary

Jobtailor is seeking a GA4/GTM focused analyst in the UK to implement and audit tracking for multiple ad platforms, ensuring accurate conversion data and clean dataLayer events. You will build client-facing dashboards in Looker Studio, diagnose data quality issues, and leverage AI tools like Claude to accelerate analysis.

1–3 years hands-on experience required; collaborative environment and growth opportunities.

Qualifications

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager.
• Solid experience with conversion tracking across multiple ad platforms.
• A genuine appetite for troubleshooting, not just implementing.
• Confidence using AI tools like Claude to support analysis and reporting, or willingness to learn.

Responsibilities

• Implementing and auditing GA4 and GTM setups, with consent configuration, event tracking and dataLayer events.
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads.
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups.
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data.
• Building client-facing reports and dashboards, using Looker Studio, and AI tools such as Claude to speed up analysis.
• Picking up ad-hoc tickets and one-off projects across our client base.

Skills

GA4 Implementation

Google Tag Manager

Conversion Tracking

Event Tracking

DataLayer Configuration

Troubleshooting

Performance Marketing

Data Quality Diagnosis

Reporting

Dashboard Creation

Tools

Looker Studio

Stape

Claude

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

• Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
• Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
• Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
• Picking up ad-hoc tickets and one-off projects across our client base

Requirements

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager
• Solid experience with conversion tracking across multiple ad platforms, not just one
• A genuine appetite for troubleshooting, not just implementing
• Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

Core Competencies

Proficient in implementing and auditing GA4 and Google Tag Manager setups, with a strong focus on conversion tracking across multiple ad platforms. Capable of diagnosing data quality issues and building insightful client-facing reports using advanced tools.

Highest-signal resume keywords

• GA4 Implementation
• Google Tag Manager
• Conversion Tracking
• Data Analysis
• AI Tools Proficiency

ATS Optimization Keywords

Hard Skills

• GA4
• Google Tag Manager
• Conversion Tracking
• Event Tracking
• DataLayer Configuration
• Troubleshooting
• Performance Marketing
• Data Quality Diagnosis
• Reporting
• Dashboard Creation

Soft Skills

• Problem-Solving
• Attention to Detail
• Adaptability

Tools & Technologies

• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Looker Studio
• Stape
• Claude