Data & Tracking Analyst

Jobtailor; Dunfermline; On-site; GBP 35,000 - 55,000; Full time

Job summary

Jobtailor in Scotland is seeking a data-tracking specialist to implement and audit GA4 and GTM setups, manage cross-platform conversion tracking, and maintain server-side tracking. The role emphasizes troubleshooting and reporting to clients using Looker Studio and AI-powered insights.

You will handle ad platform integrations (Google Ads, Meta, TikTok, LinkedIn) and contribute to data quality and client-ready dashboards. Strong problem-solving mindset and willingness to learn AI tools are valued.

Qualifications

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager.
• Solid experience with conversion tracking across multiple ad platforms.
• Genuine appetite for troubleshooting and learning new tools.

Responsibilities

• Implementing and auditing GA4 and GTM setups with cross‑platform conversion tracking.
• Diagnose data quality issues and troubleshoot discrepancies using live GA4/GTM data.
• Build client-facing reports and dashboards with Looker Studio; leverage AI tools for analysis.

Skills

GA4 Implementation

Google Tag Manager

Conversion Tracking

Data Analysis

AI Tools Proficiency

Troubleshooting mindset

Learning mindset

Tools

GA4

Google Tag Manager

Looker Studio

Stape

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

Implementing and auditing GA4 and Google Tag Manager setups, including consent configuration, event tracking and custom dataLayer events
Setting up and validating performance marketing conversion tracking across Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads
Maintaining server-side tracking, including tools like Stape, and migrations from client-side setups
Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data
Building client-facing reports and dashboards, using tools like Looker Studio, and AI tools such as Claude to speed up analysis
Picking up ad-hoc tickets and one-off projects across our client base

Requirements

• 1 to 3 years' hands-on experience with GA4 and Google Tag Manager
• Solid experience with conversion tracking across multiple ad platforms, not just one
• A genuine appetite for troubleshooting, not just implementing
• Confidence using AI tools like Claude to support analysis and reporting, or a genuine willingness to learn how we use them

Core Competencies

Demonstrates expertise in implementing and auditing GA4 and Google Tag Manager setups, with a strong focus on conversion tracking across multiple ad platforms. Proficient in troubleshooting data discrepancies and building client-facing reports using advanced tools.

Highest-signal resume keywords

• GA4 Implementation
• Google Tag Manager
• Conversion Tracking
• Data Analysis
• AI Tools Proficiency

ATS Optimization Keywords

Hard Skills

• Event Tracking
• Custom DataLayer Events
• Performance Marketing
• Troubleshooting
• Data Quality Diagnosis

Soft Skills

• Genuine Appetite for Troubleshooting
• Confidence in Learning

Tools & Technologies

• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Looker Studio
• Stape