Tracking & Analytics Analyst: GA4, GTM & Dashboards

Velstar | Shopify Platinum Partner Agency; Leeds; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

28 days holiday + birthday day off

Salary sacrifice pension

Vitality Health cover

Flexi-time

Job summary

Velstar is hiring a Tracking & Reporting Analyst to build out tracking, reporting and data work for ecommerce clients. The role requires hands-on GA4/GT M setup, multi‑platform conversion tracking, and strong client communication.

You will work with Looker Studio and AI tools to accelerate analysis, with three office days per week in Leeds, Liverpool or Dunfermline. The team emphasizes live data, deadlines and a fast-paced environment.

Qualifications

• 1–3 years hands-on experience with GA4 and Google Tag Manager.
• Solid experience with conversion tracking across multiple ad platforms.
• Comfort with troubleshooting data quality and tracking issues.
• Willingness to use AI tools like Claude to support analysis and reporting.

Responsibilities

• Implementing and auditing GA4 and GTM setups, including consent configuration and custom dataLayer events.
• Setting up and validating performance marketing conversion tracking across Google Ads, Meta, TikTok and LinkedIn.
• Maintaining server-side tracking using tools like Stape and migrations from client-side setups.
• Diagnosing tracking discrepancies and data quality issues using live GA4 and GTM data.
• Building client-facing reports and dashboards with Looker Studio.

Skills

GA4 & GTM

Conversion tracking

AI tools (Claude)

Troubleshooting

Client-facing communication

Tools

Looker Studio

Stape

Job description

Velstar is hiring a Tracking & Reporting Analyst to build out tracking, reporting and data work for ecommerce clients. The role requires hands-on GA4/GT M setup, multi‑platform conversion tracking, and strong client communication.

You will work with Looker Studio and AI tools to accelerate analysis, with three office days per week in Leeds, Liverpool or Dunfermline. The team emphasizes live data, deadlines and a fast-paced environment.