Tracking Specialist: GA4 & Tag Manager Expert

Journey Further; Leeds; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension 4% matched

Private medical insurance

Enhanced parental leave

Flexible leave & home working

Job summary

Journey Further seeks a Tracking Specialist to own the technical tracking layer, designing tagging across web and app and ensuring accurate data capture. You will work hands-on to ensure ad platforms receive clean signals for performance measurement and fix issues under pressure for multiple accounts.

This role requires strong GTM/GA4 skills, server-side tagging experience, GDPR/Consent Mode understanding, and the ability to explain technical decisions to non-technical clients.

Qualifications

• Hands-on experience with GTM and GA4 across web and app
• Strong data-layer understanding for structured events
• Experience configuring server-side tagging and conversions
• Familiarity with GDPR, Consent Mode, and CMPs
• Able to diagnose tracking issues under deadline pressure

Responsibilities

• Design and implement tagging strategies across web and app, built on well‑structured data layers
• Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement
• Ensure paid media platforms receive accurate conversion and audience signals through client-side and server-side tagging
• Debug and resolve tracking issues, from missing events to data layer faults and consent gaps
• Audit existing tracking setups and rebuild them where they fall short
• Build consent‑compliant tracking that respects GDPR and Consent Mode
• Validate data quality across analytics and platform reporting for actionable insights
• Work with clients and activation teams to scope requirements and set up tracking for campaigns
• Stay ahead of measurement landscape changes and bring better solutions to the team

Skills

GTM

GA4

Server-side tagging

Data layer

Consent Mode

GDPR compliance

Client communication

Troubleshooting

Tools

BigQuery

SQL

Conversions API

OneTrust

Cookiebot

DevTools

GTM Preview

Job description

Journey Further seeks a Tracking Specialist to own the technical tracking layer, designing tagging across web and app and ensuring accurate data capture. You will work hands-on to ensure ad platforms receive clean signals for performance measurement and fix issues under pressure for multiple accounts.

This role requires strong GTM/GA4 skills, server-side tagging experience, GDPR/Consent Mode understanding, and the ability to explain technical decisions to non-technical clients.