Founding API Sales Leader

VEED; Greater London; Hybrid; GBP 93,760 - 117,200; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office set-up

Mental health benefit

Equity

Job summary

VEED is hiring a Founding API Sales Lead to own the new API business from 0 to 1. You will sell a technical product to technical buyers, shape pricing and ICP, and build the commercial playbook for the API team.

This role blends strategy, hands-on execution, and rapid iteration in a fast-growing AI-first company. You will work with Research Engineers and Product leadership, reporting to the COO of the API business.

Qualifications

• Proven track record closing 0→1, ideally as an early/founding seller.
• AI-first approach to work, including use of AI agents & tools.
• Read API docs, wire up a quick integration, craft demos with API.
• Prototype demos that map to a prospect's use case.
• Strong commercial and quantitative instincts; ability to structure deals.

Responsibilities

• Own the API revenue number end-to-end: prospecting, qualifying, demos, negotiations, and closing.
• Build an AI-first outbound motion to source and engage buyers at scale.
• Create and iterate technical demos showing value quickly in early conversations.
• Define the go-to-market playbook, pricing feedback, and repeatable processes.
• Engage with founders, CTOs, and engineering leaders to land enterprise deals.

Skills

0→1 closing

AI-first by default

Technical API literacy

Prototype demos with API

Commercial & quantitative

Negotiation

Tools

Cursor

Claude

Lovable

Job description

VEED is hiring a Founding API Sales Lead to own the new API business from 0 to 1. You will sell a technical product to technical buyers, shape pricing and ICP, and build the commercial playbook for the API team.

This role blends strategy, hands-on execution, and rapid iteration in a fast-growing AI-first company. You will work with Research Engineers and Product leadership, reporting to the COO of the API business.