Founding GTM Lead, AI API Sales

VEED; Greater London; Hybrid; GBP 94,000 - 117,000; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office set-up

Equity

Job summary

VEED is building a disruptive AI video platform and seeks a Founding GTM Lead for the API business. You will own the commercial playbook, define the ICP, and drive the revenue number for a brand-new line of business.

Expect to prototype demos and build outbound AI-driven strategies that scale with minimal headcount. You’ll work with Research Engineers and Product leadership, reporting to the COO, and collaborate with Marketing, Engineering, Finance, and Legal to close deals and land customers

Qualifications

• Proven ability to design and execute GTM for a new API/AI product.
• Experience launching first commercial hires or early-stage GTM motions.
• Ability to work with AI agents/tools to drive outbound and demos.

Responsibilities

• Define ICP and forecast alongside leadership.
• Build and own the GTM playbook and pricing strategy.
• Drive end-to-end API revenue: prospecting, demos, negotiation, closing.
• Lead AI-first outbound and automated prospecting motions.
• Prototype demos and integrations with API tooling.
• Engage with founders, CTOs and technical buyers to sell value.
• Collaborate across Marketing, Engineering, Finance and Legal.

Skills

Strategic thinking

0→1 building

AI-first by default

Read API docs

Commercial instincts

Negotiation

Bias to action

Hands-on ownership

Tools

Cursor

Claude

Lovable

Job description

VEED is building a disruptive AI video platform and seeks a Founding GTM Lead for the API business. You will own the commercial playbook, define the ICP, and drive the revenue number for a brand-new line of business.

Expect to prototype demos and build outbound AI-driven strategies that scale with minimal headcount. You’ll work with Research Engineers and Product leadership, reporting to the COO, and collaborate with Marketing, Engineering, Finance, and Legal to close deals and land customers