Founding GTM Lead, API

VEED; Greater London; Hybrid; GBP 94,000 - 117,000; Full time

Benefits offered by this job

Monthly subsidy programme

Unlimited paid holidays

Home office set-up

Equity

Job summary

VEED is building a disruptive AI video platform and seeks a Founding GTM Lead for the API business. You will own the commercial playbook, define the ICP, and drive the revenue number for a brand-new line of business.

Expect to prototype demos and build outbound AI-driven strategies that scale with minimal headcount. You’ll work with Research Engineers and Product leadership, reporting to the COO, and collaborate with Marketing, Engineering, Finance, and Legal to close deals and land customers

Qualifications

• Proven ability to design and execute GTM for a new API/AI product.
• Experience launching first commercial hires or early-stage GTM motions.
• Ability to work with AI agents/tools to drive outbound and demos.

Responsibilities

• Define ICP and forecast alongside leadership.
• Build and own the GTM playbook and pricing strategy.
• Drive end-to-end API revenue: prospecting, demos, negotiation, closing.
• Lead AI-first outbound and automated prospecting motions.
• Prototype demos and integrations with API tooling.
• Engage with founders, CTOs and technical buyers to sell value.
• Collaborate across Marketing, Engineering, Finance and Legal.

Skills

Strategic thinking

0→1 building

AI-first by default

Read API docs

Commercial instincts

Negotiation

Bias to action

Hands-on ownership

Tools

Cursor

Claude

Lovable

Job description

At VEED, we're a generative AI company building the AI video creation platform made for social. It's where millions of marketers imagine and generate branded videos, in minutes.

We're powered by frontier models and VEED Fabric, our own image-to-video model. Our APIs also run AI video inside leading creative products.

We're a fast-moving team, backed by Sequoia, doing $50M ARR. Come help us make AI videos worth posting.

Where And How We Work

At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life.

For our London and Amsterdam-based teammates, we ask that you spend 3 days a week in the office during your first 6 months — it’s the best way to connect, collaborate, and get to know your team. After that, you’ll shift to 1 day a week in the office, with flexibility to choose the day that suits you best.

About the role

VEED recently started building its own AI models, sold through API, and the traction has been HUGE. Our Fabric image-to-video lipsync model is already the model of choice for industry leaders like ElevenLabs, Freepik, and many more, and it's distributed through marketplaces like fal.ai and Runware.

We're about to launch our own API platform, and as such we’re now looking for our Founding GTM Lead, API to be the first dedicated seller in our API business - the person who turns inbound buzz and a world-class model into booked, recurring revenue, and who builds the commercial playbook the rest of the API sales org will run on.

This is a 0→1 GTM role. You'll build & own the playbook, define the ICP, and own the revenue number for a brand-new line of business. You'll not just be taking our current model suite to market, but building VEED's roadmap toward serving AI video infrastructure and agentic products directly to developers. We're an AI-first business, and we expect this role to be too: you'll build an outbound motion powered by AI agents, not headcount, and you'll prototype your own demos rather than wait in an engineering queue. No two days will be the same, and almost nothing is built yet.

You'll work alongside our Research Engineers and Product leadership, and will report to VEED’s COO who runs the API business.

What you'll do

• Help set the commercial vision. Partner with the GM on ICP, forecasting, and the path from first dollar to the next pillar of VEED's revenue.
• Build the playbook by running it. Define the GTM motion, qualification criteria, pricing and packaging feedback, and the repeatable process the function will inherit as it grows. Where there's no process, you create it.
• Own the API revenue number. Build and run the full cycle end-to-end: prospecting, qualification, technical demos, commercial negotiation, and close. You are the person accountable for the API revenue number..
• Run an AI-first outbound machine. Build and operate an agentic prospecting and research motion - using AI to source, qualify, personalize, and follow up at a scale that normally takes a team.
• Vibe-code your own demos. Prototype working integrations and bespoke demos against a prospect's actual use case (with AI coding tools and our API), so you can show value in the first call instead of waiting on engineering.
• Engage technical buyers. Run credible conversations with founders, CTOs, and engineering leaders at AI platforms, creative tools, and "engine-builders" (dubbing, UGC, avatar, and e-learning companies) who want to build on our models.
• Be the voice of the customer. Feed usage, revenue, and qualitative insight back to research, product, and leadership to shape what we build and how we price it.
• Work cross-functionally to close. Collaborate with Marketing, Engineering, Finance, Core Business Sales, Customer Success, and Legal to get deals over the line and customers live.

What you bring

• A background in strategic thinking + execution. Maybe started your career in Management Consulting, or perhaps you’ve already stood up a GTM motion in a previous role. Either way, you’ve made strategic plans and executed on them.
• Proven 0→1 building. Ideally you’ve been a first or early commercial hire and consistently exceeded your targets, but early-stage experience in BizOps, Product, or as a founder generally works too.
• AI-first by default. You already run your own work - research, outbound, prep - with AI agents and tools, and you're energized by pushing how far that can go. You sell AI because you live it.
• Technical enough to build. You can read API docs, wire up a quick integration, and vibe-code a demo with tools like Cursor, Claude, or Lovable. You don't need to be an engineer - you need to be dangerous enough to not be blocked by engineering resource, and earn technical teams' trust
• Commercial and quantitative instincts. You think in pipeline, unit economics, and revenue impact, and you can structure creative deals in a market with no fixed playbook.
• Range. You're as sharp negotiating a contract with a sophisticated buyer as you are explaining VEED's value to a non-technical CEO at an event.
• Passion for our space. The AI video market is evolving quickly - we want to work with people who are deeply passionate about our market, and will do whatever it takes to help VEED win
• Hands dirty, ego in check. No task is too small. In an early-stage team of one, you'll prospect your own list, build your own decks, and chase your own paperwork - taking pride in ownership, from high-level strategy to day-to-day execution
• Bias to action. You move fast, operate with ambiguity, and would rather ship and iterate than wait for the perfect plan.

What we offer

• Monthly subsidy programme: Everyone values different things, so we give you a monthly allowance to spend how it suits you best — whether that’s on office furniture, childcare, gym memberships, or anything else that makes your life easier.
• Unlimited paid holidays: Time with family, friends, or just yourself is priceless.
• Home office set-up: We make sure your home office is fully equipped with everything you need — laptop, monitors, headsets, keyboards, and more — so you can work comfortably and creatively.
• Equity: When VEED wins, you win. Our stock options let you share in the company’s growth and be a part of our journey.

The base salary ranges for this role are:

• London: £93,760 – £117,200 gross base per year
• Amsterdam: €107,054 – €133,817 gross base per year
• San Francisco: $151,705 - $189,631 gross base per year

We set ranges based on market data and review them regularly. Where your offer lands within the range reflects your experience and skills relative to the level criteria for this role. We don't ask about current or previous salary at any stage of our process.

We think what matters is people. After all, a company is just a group of people. We don’t care about where you’re from, what school you went to or where you worked before. If you’ve done exceptional work, we want to hear from you. Join us on our mission to make creative storytelling with video simple and accessible for everyone.