Field Marketing Manager CoStar, Marketing - London

Visual Lease; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading real estate information provider in London seeks a Field Marketing Manager to develop regional marketing strategies. The role emphasizes sales enablement and customer engagement, requiring strong experience in B-to-B marketing. You will collaborate with sales leadership and coordinate marketing initiatives, focusing on lead generation and sales productivity. This position offers a collaborative culture and diverse support initiatives.

Benefits

Full private medical cover

Dental cover

Life Assurance

28 days annual leave

Qualifications

• Strong experience in field B-to-B marketing and sales enablement.
• Proven success in executing regional marketing programs.
• Experience collaborating with centralized events teams.

Responsibilities

• Develop and execute a regional field marketing strategy.
• Partner with the Events team for trade shows and sponsorships.
• Plan localised marketing and customer events.

Skills

Field B-to-B marketing

Sales enablement

Lead generation

Cross-functional coordination

Stakeholder management

Education

Bachelor’s degree in marketing, business, or related field

Job description

Overview

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. CoStar Group is included in the S&P 500 Index and the NASDAQ 100, and is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

CoStar has over 35 years of experience in real estate information and online marketplaces, delivering unique offerings to customers. CoStar is a global leader in commercial real estate information, analytics and news, with access to the most comprehensive data to help industry professionals make confident decisions across markets. Learn more about CoStar.

Description

As the Field Marketing Manager at CoStar Group, you will develop and execute a comprehensive field marketing strategy that supports our sales organisation through targeted regional initiatives, customer engagement programs, and select events. Based in our London Bluefin office, you will work closely with the Director, Marketing, to plan and deliver B-to-B marketing programs that drive lead generation, customer retention, and sales enablement across the region.

While the role will collaborate with the centralised Events, Sponsorships, and Partnerships team on larger trade shows, conferences, and sponsorship initiatives, it will primarily focus on field marketing efforts — such as smaller industry and customer events, localised campaigns, and programs that directly support sales objectives.

This position requires close collaboration with sales leadership, product marketing, corporate marketing/PR, and the CoStar Group Events team to ensure alignment of regional marketing efforts with overall business goals. You will also create impactful sales enablement content and tools that empower the sales team to perform at their best.

In addition, you will analyse program, marketing and event performance, delivering actionable insights to optimise future initiatives.

You are a strategic field marketer with a strong background in sales enablement and regional marketing programs. You excel at building brand awareness, generating leads, and driving customer engagement through localised marketing initiatives and sales-focused campaigns.

You have experience partnering with centralised events teams, sales leaders, and corporate marketing to deliver cohesive, high-impact programs — but your core strength lies in developing field marketing strategies that directly support sales goals, not in managing large-scale events. You are adept at stakeholder management across sales, marketing, product, and executive teams, ensuring collaboration and alignment across all functions.

Responsibilities

• Develop and execute a regional field marketing strategy that supports sales objectives and customer engagement goals.
• Partner with the CoStar Group Events, Sponsorships, and Partnerships team to coordinate participation in major trade shows, conferences, and sponsorship opportunities.
• Plan and deliver localised marketing and customer events in collaboration with sales and marketing teams.
• Create impactful sales enablement content and tools to support the CoStar/STR sales organisations.
• Collaborate with sales leadership, product marketing, corporate marketing/PR, and other stakeholders to ensure messaging and materials align with business priorities.
• Analyse field marketing and event performance, providing insights to drive continuous improvement.

Qualifications

• Strong experience in field B-to-B marketing, sales enablement, or related marketing roles.
• Proven success in developing and executing regional marketing programs that drive lead generation and sales productivity.
• Experience collaborating with centralized events or sponsorships teams on large-scale initiatives.
• Strong track record of cross-functional coordination across sales, marketing, and leadership teams.
• Skilled in developing impactful sales enablement content and tools.
• Strong financial acumen with experience managing marketing budgets and resources.
• Bachelor’s degree, or equivalent experience, required. Ideally your degree will be within marketing, business, or a related field.

What’s in it for you?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment based in the Blue Fin or one of our key UK-wide hubs. Other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!

At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds – men and women, people of all ages, sexual orientations, nationalities, religions and beliefs. However, we particularly encourage applications from women, disabled and Black, Asian and Minority Ethnic (BAME) candidates, as these groups are underrepresented throughout the commercial real estate industry.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing