Event Sales Manager – B2B Events

Ark Recruitment; England; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

23 days holiday

Birthday off

Hybrid working with 2 days WFH per wk

Free onsite parking

Team incentives

Job summary

Ark Recruitment is seeking an experienced Event Sales Manager to own the sales cycle for 2–3 major B2B events annually, including media, newsletters and digital platforms. You will build relationships with senior decision-makers, drive revenue, and collaborate with internal teams to deliver exceptional client experiences before, during and after each event.

The role offers autonomy, progression, and uncapped earning potential with a clear path to develop your own client portfolio and industry

Qualifications

• 2+ years of B2B sales experience.
• Proven track record of meeting/reaching revenue targets.
• Confident phone presence and ability to build rapport quickly.
• Strong negotiation, objection handling and closing skills.
• Experience managing new business and existing client accounts.
• Structured, proactive pipeline management and drive to exceed targets.

Responsibilities

• Take full commercial ownership of 2–3 major B2B events per year and associated media/digital platforms.
• Manage your own event revenue and consistently achieve/exceed sales targets.
• Build a strong sales pipeline through proactive outreach and campaigns.
• Conduct consultative sales calls with new and existing clients.
• Negotiate high-value commercial deals with senior decision-makers.

Skills

Sales ownership

Prospecting

Negotiation

Closing deals

Account management

CRM proficiency

Relationship building

Tools

CRM systems

LinkedIn

Job description

We are excited to be working with an established, fast-growing B2B events business specialising in high-impact, face-to-face forums and summits that connect senior procurement professionals with leading industry suppliers.

With nearly 30 years of experience creating powerful business connections, our client delivers a portfolio of major B2B events supported by media, newsletters and digital platforms.

The business has built a positive, fast-paced and supportive culture focused on commercial success, career development and progression, with strong earning potential for ambitious sales professionals.

They are now looking for an experienced Event Sales Manager to take full commercial ownership of 2–3 major B2B events per year, alongside their associated media, newsletter and digital platforms.

The Role

This is a fantastic opportunity for a driven B2B sales professional looking for genuine ownership, autonomy and uncapped earning potential.

You'll take responsibility for the full sales cycle across your allocated events, from proactive prospecting and pipeline development through to negotiation, closing and ongoing account management.

With responsibility for your own event revenue and sales targets, you'll build strong relationships with decision-makers, secure high-value commercial deals and work closely with internal teams to ensure clients receive an exceptional experience before, during and after each event.

The role offers significant scope to develop your own client portfolio, build industry relationships and directly influence your earnings through overperformance commission.

Key Responsibilities

• Take full commercial ownership of 2–3 major B2B events per year and their associated media, newsletter and digital platforms.
• Manage your own event revenue and consistently achieve and exceed sales targets.
• Build and maintain a strong sales pipeline through proactive outreach, cold calling and targeted campaigns.
• Conduct confident, consultative sales calls with new and existing clients.
• Develop strong relationships with senior decision-makers and negotiate high-value commercial deals.
• Manage the full sales cycle from initial prospecting and discovery through to presentation, negotiation and closing.
• Use CRM systems and established sales processes effectively and consistently.
• Lead pre-event planning, client communication and commercial delivery.
• Work closely with internal teams to ensure client expectations are met and campaigns are delivered successfully.
• Deliver an exceptional onsite client experience and maximise rebook opportunities.
• Build strong relationships that encourage repeat business and contribute to high rebook rates.
• Attend industry events and networking opportunities to develop new relationships and understand market trends.
• Support other events across the wider portfolio as required.
• Identify opportunities to grow existing accounts and maximise commercial value across the wider event portfolio.
• Maintain accurate pipeline information, sales activity and forecasting through CRM.
• Contribute market and client insight to help identify new commercial opportunities and improve event propositions.

About You

We are looking for someone with:

• A minimum of 2 years' B2B sales experience, ideally within events, media, subscriptions or a related commercial environment.
• A proven track record of meeting and exceeding revenue targets.
• Confidence on the phone and the ability to build rapport quickly with prospective and existing clients.
• Strong negotiation, objection-handling and closing skills.
• Experience managing both new business development and existing client accounts.
• A highly organised, proactive and commercially focused approach to managing your own pipeline.
• The ability to run effective discovery calls and deliver persuasive sales presentations.
• Confidence hosting virtual and in-person client meetings.
• Strong commercial awareness and the ability to position value-based solutions.
• Experience using LinkedIn and digital tools for outreach and lead generation.
• The ability to adapt quickly to changing industry trends and event requirements.
• A positive, resilient and collaborative approach.
• A genuine motivation to achieve targets, progress your career and maximise earning potential.
• The ability to thrive in a fast-paced, high-energy sales environment.

What's in It for You?

• Additional earnings directly linked to the percentage achieved above target.
• 23 days' holiday in addition to all UK bank holidays.
• Your birthday off every year.
• Clear career progression and structured development through an internal sales academy.
• Hybrid working with 2 days working from home per week.
• Monthly team incentives and rewards.
• Access to an Elite Sales Achievement Club recognising high-performing sales professionals.
• Additional annual leave based on length of service.
• Company-wide summer and Christmas events.
• Free onsite parking.
• The opportunity to take ownership of your own events and directly influence commercial performance.
• A positive, high-energy environment where ambition, achievement and progression are recognised and rewarded.

This is an excellent opportunity for an ambitious B2B sales professional looking to take genuine ownership of their own events, build a valuable client portfolio and develop their career within a growing international events business.

If you're a driven sales professional looking for autonomy, career progression and uncapped earning potential, we'd love to hear from you.