European E-commerce Growth Lead - Scale & Optimize

POP MART UK LIMITED; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health & protection benefits

Gym & wellbeing

Employee discounts

Monthly collectibles

Bonus/commission scheme

Training & development

Team events

Paid rest breaks

Job summary

POP MART UK LIMITED is seeking a Growth Manager – eCommerce to lead expansion and performance growth for POP MART’s European online business. You will drive customer acquisition, optimise conversion, and build scalable reporting with the Head of eCommerce.

You will own paid channels, CRM and analytics, collaborating with EU merchandising, trading and regional marketing teams across EU, APAC and US. This is a hands-on, growth-focused role based in Canary Wharf, London.

Qualifications

• 3–6 years of hands-on performance marketing experience in eCommerce/DTC or high-growth brands.
• Direct in-platform experience with at least two: Meta Ads Manager, Google Ads, Google Shopping, TikTok Shopping.
• Comfortable using GA4 and performance analytics platforms.
• Strong analytical mindset to translate data into actionable decisions.
• Highly organized and self-directed; able to manage multiple projects independently.
• Experience working cross-functionally with marketing, creative, trading, retail, and tech teams.
• Strong understanding of acquisition, conversion optimization, retargeting, and lifecycle marketing.

Responsibilities

• Own and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partners.
• Build, launch, and optimise campaigns with a focus on scalable and efficient growth.
• Develop and scale retargeting campaigns using first-party audience data from website, app, and CRM platforms.
• Establish baseline CPA and ROAS benchmarks across channels and report on performance weekly.
• Monitor campaign efficiency and continuously test new opportunities for growth and optimisation.
• Identify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvements.
• Prioritise experiments and growth initiatives based on commercial impact.
• Support CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaigns.
• Collaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activities.
• Suggest SEO and organic growth improvements to maximise website performance and discoverability.
• Own GA4 and native site analytics as primary reporting tools.

Skills

Performance marketing

GA4 analytics

Data-driven decisions

Cross-functional collaboration

Project management

Paid media strategy

Tools

Meta Ads Manager

Google Ads

Google Shopping

TikTok Shopping

GA4

Job description

POP MART UK LIMITED is seeking a Growth Manager – eCommerce to lead expansion and performance growth for POP MART’s European online business. You will drive customer acquisition, optimise conversion, and build scalable reporting with the Head of eCommerce.

You will own paid channels, CRM and analytics, collaborating with EU merchandising, trading and regional marketing teams across EU, APAC and US. This is a hands-on, growth-focused role based in Canary Wharf, London.