Growth Manager (E-Commerce), Europe

POP MART UK LIMITED; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Health & protection benefits

Gym & wellbeing

Employee discounts

Monthly collectibles

Bonus/commission scheme

Training & development

Team events

Paid rest breaks

Job summary

POP MART UK LIMITED is seeking a Growth Manager – eCommerce to lead expansion and performance growth for POP MART’s European online business. You will drive customer acquisition, optimise conversion, and build scalable reporting with the Head of eCommerce.

You will own paid channels, CRM and analytics, collaborating with EU merchandising, trading and regional marketing teams across EU, APAC and US. This is a hands-on, growth-focused role based in Canary Wharf, London.

Qualifications

• 3–6 years of hands-on performance marketing experience in eCommerce/DTC or high-growth brands.
• Direct in-platform experience with at least two: Meta Ads Manager, Google Ads, Google Shopping, TikTok Shopping.
• Comfortable using GA4 and performance analytics platforms.
• Strong analytical mindset to translate data into actionable decisions.
• Highly organized and self-directed; able to manage multiple projects independently.
• Experience working cross-functionally with marketing, creative, trading, retail, and tech teams.
• Strong understanding of acquisition, conversion optimization, retargeting, and lifecycle marketing.

Responsibilities

• Own and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partners.
• Build, launch, and optimise campaigns with a focus on scalable and efficient growth.
• Develop and scale retargeting campaigns using first-party audience data from website, app, and CRM platforms.
• Establish baseline CPA and ROAS benchmarks across channels and report on performance weekly.
• Monitor campaign efficiency and continuously test new opportunities for growth and optimisation.
• Identify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvements.
• Prioritise experiments and growth initiatives based on commercial impact.
• Support CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaigns.
• Collaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activities.
• Suggest SEO and organic growth improvements to maximise website performance and discoverability.
• Own GA4 and native site analytics as primary reporting tools.

Skills

Performance marketing

GA4 analytics

Data-driven decisions

Cross-functional collaboration

Project management

Paid media strategy

Tools

Meta Ads Manager

Google Ads

Google Shopping

TikTok Shopping

GA4

Job description

Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.

Growth Manager (E-Commerce), Europe Industry: Designer toys and collectible pieces Location: Canary Wharf, London Job type: Full time Permanent

About POP MART Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region. For more information, please visit www.popmart.com and our LinkedIn Career page.

Benefits

• Core Health & Protection: Axa Health MetLife Group Assurance
• Wellbeing & Lifestyle: Gym
• Perks & Extras: AON Discounts and Recognition Portal
• Selected POP MART collectibles as appreciation gifts every month
• A structured bonus/commission scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events
• Paid rest breaks

The Role and Candidate

We are looking for a Growth Manager – eCommerce to support the expansion and performance growth of POP MART’s European eCommerce business. This is an exciting opportunity to join at an early stage and play a key role in building and scaling the region’s growth function. As the first dedicated growth hire in Europe, you will work closely with the Head of eCommerce to drive customer acquisition, optimise conversion, improve retention, and build scalable reporting and measurement frameworks. This role spans performance marketing, CRM support, experimentation, analytics, and cross-functional commercial collaboration.

Responsibilities

• Paid Acquisition
  • Own and manage paid acquisition channels across Google Shopping, Meta, and support collaboration with TikTok agency partners
  • Build, launch, and optimise campaigns with a focus on scalable and efficient growth
  • Develop and scale retargeting campaigns using first-party audience data from website, app, and CRM platforms
  • Establish baseline CPA and ROAS benchmarks across channels and report on performance weekly
  • Monitor campaign efficiency and continuously test new opportunities for growth and optimisation
• Growth & Experimentation
  • Identify conversion leaks across the customer funnel and work with the tech team to implement fixes and improvements
  • Prioritise experiments and growth initiatives based on expected commercial and revenue impact
  • Support CRM and lifecycle marketing initiatives including EDMs, automations, reactivation, and retention campaigns
  • Collaborate with brand and retail teams to support launch campaigns, drops, and customer engagement activities
  • Suggest SEO and organic growth improvements to maximise website performance and discoverability
• Analytics & Reporting
  • Own GA4 and native site analytics as primary reporting tools
  • Support dashboard development, funnel analysis, event tracking QA, and performance reporting
  • Build weekly growth reports tracking CAC, ROAS, conversion rate, channel contribution, and commercial trends
  • Work closely with the eCommerce Trading team to align performance insights with business priorities
  • Contribute to the relationship and roadmap planning with the Google Analytics agency partner
• Cross-functional Collaboration
  • Brief creative and content requirements for paid social campaigns, including UGC, product imagery, and campaign assets
  • Collaborate closely with EU merchandising, trading, and regional marketing teams across EU, APAC, and US markets
  • Share learnings, best practices, and align marketing activation windows globally

  Required Qualifications

  • 3–6 years of hands-on performance marketing experience, ideally within eCommerce, DTC, or high-growth consumer brands
  • Direct in-platform experience with at least two of the following: Meta Ads Manager, Google Ads, Google Shopping and TikTok Shopping
  • Comfortable using GA4 and performance analytics platforms
  • Strong analytical mindset with the ability to translate data into actionable business decisions
  • Highly organised and self-directed, with the ability to manage multiple projects independently
  • Experience working cross-functionally with marketing, creative, trading, retail, and tech teams
  • Strong understanding of acquisition, conversion optimisation, retargeting, and customer lifecycle marketing

  Desirable but Not Essential

  • Experience with CRM or email marketing platforms such as Klaviyo
  • Familiarity with attribution tools such as AppsFlyer or similar platforms
  • Experience within mobile-first or app-led businesses
  • Experience working in drop-driven, limited inventory, or hype-category eCommerce environments
  • Exposure to Amazon Sponsored Products or Seller Central
  • Interest in experimentation, emerging technologies, and AI/LLM-enabled workflows

  *POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

  *As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

  POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it's a galaxy of creative possibilities.