Growth Manager, eCommerce — Europe Growth Lead

POP MART; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Core Health & Protection: Axa Health

MetLife Group Assurance

AON Discounts and Recognition Portal

Monthly POP MART collectibles

Structured bonus/commission scheme

Comprehensive training and development programmes

Regular team social events

Job summary

POP MART is looking for a Growth Manager – eCommerce to drive the growth of its European online business. This role is a unique opportunity to shape customer acquisition strategies and optimise performance across paid channels like Google and Meta. The ideal candidate has 3–6 years of experience in performance marketing, particularly with eCommerce, and is adept in analytical tools such as GA4. The position offers comprehensive benefits and the chance to contribute significantly to the brand's expansion.

Qualifications

• 3–6 years of hands-on performance marketing experience, ideally within eCommerce or DTC.
• Comfortable using GA4 and performance analytics.
• Strong understanding of acquisition and conversion optimisation.

Responsibilities

• Own and manage paid acquisition channels across Google Shopping and Meta.
• Build and optimise campaigns focusing on efficient growth.
• Support CRM and lifecycle marketing initiatives.

Skills

Performance marketing experience

Analytical mindset

Experience with Meta Ads Manager

CRM knowledge

Tools

Google Ads

GA4

Job description

POP MART is looking for a Growth Manager – eCommerce to drive the growth of its European online business. This role is a unique opportunity to shape customer acquisition strategies and optimise performance across paid channels like Google and Meta. The ideal candidate has 3–6 years of experience in performance marketing, particularly with eCommerce, and is adept in analytical tools such as GA4. The position offers comprehensive benefits and the chance to contribute significantly to the brand's expansion.