EMEA Sales Leader - Remote-First Growth

Primer API Limited

United Kingdom

Remote

GBP 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Fully remote and globally distributed

Competitive share options

Uncapped holiday with 25 days minimum

Co-working space access across major…

Workations & Company Retreat

Best equipment for your role

£500 towards home office setup

Generous learning budget

Private Medical Insurance

Additional location-based perks

Job summary

Primer API Limited is seeking an experienced Regional Lead for EMEA to drive revenue growth and market expansion across the region. You will manage a high-performing team of Account Executives, own strategic sales targets, and act as the principal Primer representative in EMEA, coordinating with global and local teams to surface regional insights.

The role requires a track record in enterprise sales within payments/fintech or B2B SaaS, strong relationship-building skills, and an entrepreneurial

Qualifications

10+ years in enterprise sales, including 3+ years managing high-performing BDMs in EMEA.
Deep experience in payments, fintech, or B2B SaaS is strongly preferred.

Responsibilities

Own the go-to-market strategy for Primer’s mature region (EMEA).
Lead and coach a high-performing Account Executive team.
Own and deliver on strategic sales targets.
Act as regional lead for EMEA and liaison between global and local teams.
Build cross-functional culture with GTM functions.
Develop and cultivate strategic executive relationships with enterprise clients.
Collaborate with product, engineering, partnerships and marketing to influence roadmaps.
Maintain a culture of excellence, urgency, and accountability.
Mentor and develop sales talent across the region.