EMEA Marketing Leader: Growth, Strategy & Team Enablement

Resideo; Manchester; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

Global exposure

Job summary

ADI is seeking a Head of Marketing EMEA to lead the regional marketing strategy from our Head Office in Oldham, Greater Manchester. You will manage a team of 15 across 8 countries and partner with Sales, Ecommerce, and Category Management to drive growth and ROI across omnichannel channels.

The role requires strong leadership, deep experience in marketing automation and CRM, and a track record of delivering measurable revenue impact in a complex international setting.

Qualifications

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

Responsibilities

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.

Skills

Senior marketing leadership

Customer acquisition

CRM platforms

Marketing automation

Data-driven marketing

Ecommerce marketing

Budget management

Stakeholder management

Change leadership

Tools

Marketing Automation tools

CRM platforms

Job description

ADI is seeking a Head of Marketing EMEA to lead the regional marketing strategy from our Head Office in Oldham, Greater Manchester. You will manage a team of 15 across 8 countries and partner with Sales, Ecommerce, and Category Management to drive growth and ROI across omnichannel channels.

The role requires strong leadership, deep experience in marketing automation and CRM, and a track record of delivering measurable revenue impact in a complex international setting.