Head of Marketing

Resideo; Manchester; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

Global exposure

Job summary

ADI is seeking a Head of Marketing EMEA to lead the regional marketing strategy from our Head Office in Oldham, Greater Manchester. You will manage a team of 15 across 8 countries and partner with Sales, Ecommerce, and Category Management to drive growth and ROI across omnichannel channels.

The role requires strong leadership, deep experience in marketing automation and CRM, and a track record of delivering measurable revenue impact in a complex international setting.

Qualifications

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

Responsibilities

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.

Skills

Senior marketing leadership

Customer acquisition

CRM platforms

Marketing automation

Data-driven marketing

Ecommerce marketing

Budget management

Stakeholder management

Change leadership

Tools

Marketing Automation tools

CRM platforms

Job description

ADI now has an exciting opportunity for a Head of Marketing EMEA to join our International Marketing Leadership Team based from our Head Office in Oldham, Greater Manchester.

In this strategic leadership role, you will lead the EMEA Marketing function, driving profitable growth across our branch network, ecommerce platform and sales channels. Leading a team of 15 marketing professionals across 8 countries, you will be responsible for defining and delivering the regional marketing strategy, creating an integrated omnichannel approach to customer acquisition, engagement, retention and growth.

As the Head of Marketing EMEA, you will work closely with regional Sales Leadership, Country Management, Category Management and Ecommerce teams to ensure marketing investment delivers measurable commercial results. Reporting to the Marketing Director, EMEA, you will play a key role in shaping the future growth of the business across the region.

JOB DUTIES

• Define and deliver the EMEA marketing strategy aligned to regional business objectives and country priorities.
• Lead, develop and inspire a team of 15 marketers across 8 countries, creating a high-performance culture and driving collaboration across the region.
• Work closely with Sales, Ecommerce, Category Management and Country Leadership teams to deliver integrated marketing programmes that support revenue growth.
• Drive customer acquisition strategies that generate high-quality leads and convert prospects into active customers.
• Lead retention and growth marketing programmes focused on onboarding, repeat purchase, cross-sell, reactivation and customer lifetime value.
• Guide Country Marketing Managers in developing effective local marketing plans while maintaining regional consistency and best practice.
• Lead Account-Based Marketing initiatives targeting key accounts and strategic growth opportunities.
• Utilise customer insight, behavioural data and market intelligence to improve targeting, personalisation and campaign performance.
• Lead the development and optimisation of marketing automation, CRM and customer data capabilities across EMEA.
• Build scalable customer journeys across acquisition, onboarding, growth, retention and reactivation programmes.
• Establish best practices for campaign delivery, data quality, testing, reporting and measurement.
• Manage the EMEA marketing budget, ensuring strong return on investment and maximising supplier-funded marketing activities.
• Measure marketing performance through key metrics including customer growth, customer retention, conversion, pipeline contribution and revenue impact.

YOU MUST HAVE

• Significant senior marketing leadership experience within a multi-country B2B organisation.
• Proven experience driving customer acquisition, retention and growth marketing programmes.
• Strong expertise in Marketing Automation, CRM platforms and customer data-driven marketing.
• Experience delivering successful marketing strategies across ecommerce, branch/store and sales channels.
• Strong commercial acumen with experience managing significant marketing budgets and demonstrating ROI.
• Excellent leadership, stakeholder management and communication skills.
• Ability to influence and drive change across a complex international matrix organisation.

WE VALUE

• Experience leading geographically dispersed teams across multiple countries.
• Strong analytical skills with the ability to translate customer and performance data into actionable business insights.
• Experience implementing scalable customer lifecycle and personalisation programmes.
• Knowledge of Account-Based Marketing and advanced lead generation strategies.
• A collaborative leadership style with the ability to balance strategic thinking and hands‑on execution.

WHAT'S IN IT FOR YOU

• Competitive salary with annual bonus scheme
• Opportunity to lead marketing across a diverse and fast-growing EMEA region.
• Strategic leadership role with significant visibility and influence across the business.
• Collaborative, supportive and international working environment.
• Hybrid working and flexible approach to work.
• Opportunity to shape the future of customer growth, marketing innovation and digital transformation across EMEA.

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ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.

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