EMEA Growth & Activation Marketing Lead

Interface, Inc.; Halifax; On-site; GBP 90,000 - 120,000; Full time

Job summary

Interface is seeking a Marketing Strategy & Activation Lead, EMEA to adapt and activate global marketing strategies across diverse EMEA markets, ensuring local relevance and brand consistency. You will connect global strategy with regional priorities and local execution, driving segment growth across multiple countries.

You will coordinate events, campaigns, and launches, manage a direct report, and partner with product, design, and sales teams to ensure ROI and alignment with business goals.

Qualifications

• Bachelor’s or Master’s degree in Marketing or equivalent.
• Strong planning, prioritisation and project management skills across regions.
• Proven ability to manage complex launches and campaigns across markets.
• Fluent English, with excellent verbal and written communication skills.
• High intercultural competence and ability to lead effectively in diverse, international environments.

Responsibilities

• Marketing Planning & Campaign Management: Adapt global marketing strategies into regional EMEA activation plans reflecting market needs and priorities.
• Coordinate Global Product launches and campaigns across digital, offline and sales channels, including localisation and post-launch follow-up.
• Develop and maintain sales enablement tools and marketing materials for customer conversations.
• Coordinate EMEA internal communications and content updates in alignment with Global Communications.
• Plan and execute key EMEA events and support region-specific strategic fairs and mill tours.
• Lead with the Commercial Organisation and cross-functional teams to ensure alignment and effective execution.
• Build relationships with partners and vendors to strengthen marketing effectiveness.

Skills

Marketing strategy

Campaign management

Project management

Stakeholder management

Communication

B2B marketing

Cross-cultural work

Education

Bachelor’s or Master’s degree in Marketing or equivalent

Tools

CRM platforms

Canva

Adobe Creative Suite

Microsoft Office

Job description

Interface is seeking a Marketing Strategy & Activation Lead, EMEA to adapt and activate global marketing strategies across diverse EMEA markets, ensuring local relevance and brand consistency. You will connect global strategy with regional priorities and local execution, driving segment growth across multiple countries.

You will coordinate events, campaigns, and launches, manage a direct report, and partner with product, design, and sales teams to ensure ROI and alignment with business goals.