EMEA Channel Activation Director – Flexible Work

Fidelity International; Wealden; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive benefits package

Flexible working

Job summary

Fidelity International in London or Milan is seeking a Head of Channel Activation to shape how marketing engages clients across paid, owned and earned channels in EMEA.

You will lead a high-performing team, drive data-driven activation, define measurement frameworks, and partner with Growth Marketing to balance brand and commercial outcomes. Fluency in English required; remote/hybrid working options are available. The role reports to the CMO EMEA.

Qualifications

• Significant experience leading channel activation and performance functions in B2B financial services or asset management.
• Deep expertise across paid media, digital channels and performance measurement in a multi-market environment.
• Strong command of attribution modelling, media buying, and ROI analysis.
• Experience working within a matrix organisation with content/creative and martech teams.

Responsibilities

• Own channel strategy and activation across paid, owned and earned touchpoints in EMEA.
• Lead channel activation across search, display, social, programmatic, web and emerging platforms.
• Define and govern measurement framework for channel effectiveness including ROI.
• Drive continuous optimisation of channels based on data and audience insights.
• Collaborate with Growth Marketing to translate briefs into joined-up channel plans.
• Build and lead a high-performing team of channel specialists.
• Represent channel strategy in senior marketing forums and investment decisions.

Skills

Channel activation leadership

B2B financial services expertise

Performance measurement & ROI

Matrix organisation collaboration

Tools

Marketing automation

Analytics platforms

Cross-channel attribution tools

Job description

Fidelity International in London or Milan is seeking a Head of Channel Activation to shape how marketing engages clients across paid, owned and earned channels in EMEA.

You will lead a high-performing team, drive data-driven activation, define measurement frameworks, and partner with Growth Marketing to balance brand and commercial outcomes. Fluency in English required; remote/hybrid working options are available. The role reports to the CMO EMEA.