EMEA Channel Activation Leader - Data-Driven Growth

Fidelity International; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Flexible working

Comprehensive benefits

Job summary

Fidelity International is seeking a Head of EMEA Channel Activation to lead a high-performing team in London or Milan. You will shape channel strategy, oversee paid, owned and earned touchpoints, and drive data-led activation to deliver brand, engagement and commercial outcomes across markets.

In this strategic role, you will collaborate with Growth Marketing and martech teams, own attribution and ROI frameworks, and elevate performance culture while ensuring client relevance and timely

Qualifications

• Significant experience leading channel activation and performance functions in B2B financial services or asset management.
• Deep expertise across paid media, digital channels and performance measurement in a multi-market environment.
• Strong command of attribution modelling, media buying, and ROI analysis frameworks.

Responsibilities

• Own channel strategy and activation across paid, owned and earned touchpoints in EMEA to maximise impact.
• Lead channel activation across search, display, social, programmatic and emerging platforms.
• Define and govern measurement framework for channel effectiveness including ROI and insights.
• Drive optimisation of channels, journeys and timing based on data and client respect.
• Partner with Growth Marketing to translate briefs into joined-up channel plans.

Skills

Channel activation

Paid media

Performance measurement

Attribution modelling

Martech stack

Leadership

English fluent

Tools

Analytics platforms

Marketing Automation

Job description

Fidelity International is seeking a Head of EMEA Channel Activation to lead a high-performing team in London or Milan. You will shape channel strategy, oversee paid, owned and earned touchpoints, and drive data-led activation to deliver brand, engagement and commercial outcomes across markets.

In this strategic role, you will collaborate with Growth Marketing and martech teams, own attribution and ROI frameworks, and elevate performance culture while ensuring client relevance and timely