EMEA Demand Gen Lead: LinkedIn & ABM Growth

F5 Networks, Inc.; Addlestone; On-site; GBP 45,000 - 70,000; Full time

Job summary

F5 Networks, Inc. is seeking a Demand Generation Specialist to drive paid media campaigns across the EMEA region, focusing on LinkedIn Campaign Manager while coordinating content syndication with third‑party vendors.

The role involves collaboration with regional marketers, the internal creative team, and BDRs to localize campaigns and optimize performance. You will work with ABM tools like 6sense, manage lead flow from MQL to SQL, and ensure data quality and timely reporting.

Qualifications

• Minimum of 2 years hands-on experience managing B2B paid media campaigns with a core focus on LinkedIn and paid social channels within B2B technology or SaaS environments.
• Experience coordinating with third‑party B2B publishers or media vendors on content syndication deliverables and lead pacing.
• Solid understanding of GDPR and privacy compliance in paid media targeting and lead capture.
• Strong verbal and written English communication skills; ability to work across multicultural, cross‑functional remote teams.

Responsibilities

• Build, launch, and manage EMEA-specific paid media campaigns, primarily within LinkedIn Campaign Manager, and support platforms like 6sense.
• Partner with B2B publishers and third‑party media vendors to execute content syndication campaigns and oversee lead delivery pacing.
• Regularly monitor campaign performance metrics and reporting, collaborating with Marketing Operations to deliver actionable insights.
• Collaborate with EMEA RDC campaign leads on strategy, content mapping, ad creative development, and audience targeting.
• Maintain an active feedback loop with the EMEA BDR team to monitor MQL‑to‑SQL progression and lead quality.
• Track and manage regional paid media spend, raise POs, and reconcile vendor invoices to maintain budget hygiene.

Skills

LinkedIn Campaign Manager

ABM platforms

Paid media management

Excel/Google Sheets

6sense

Salesforce

Marketo

Google Analytics

Tableau

Adobe Analytics

Education

Bachelor's degree in Marketing or related field

Tools

6sense

Demandbase

Salesforce

Marketo

Google Analytics

Tableau

Adobe Analytics

Job description

F5 Networks, Inc. is seeking a Demand Generation Specialist to drive paid media campaigns across the EMEA region, focusing on LinkedIn Campaign Manager while coordinating content syndication with third‑party vendors.

The role involves collaboration with regional marketers, the internal creative team, and BDRs to localize campaigns and optimize performance. You will work with ABM tools like 6sense, manage lead flow from MQL to SQL, and ensure data quality and timely reporting.