EMEA Enterprise ABM Lead — Strategic Demand & Growth

Coinscapture; United Kingdom; Remote; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Equipment budget

Education budget

Job summary

Ashby is seeking a senior marketer to lead demand generation for our European enterprise segment. You will partner with Ben to shape the EMEA ABM strategy, orchestrate multi-channel campaigns, and align with global goals.

This role blends data-driven insights with creative execution across Europe, reporting to the VP Marketing, Harriet. You’ll collaborate with Sales, PMM, and Creative teams, manage agencies, and push experimentation to tailor content and campaigns to each market.

Responsibilities

• Define EMEA enterprise ABM strategy and select channels in line with global strategy.
• Research prospect journeys for target accounts and develop messaging, content, and creative with PMM and teams.
• Collaborate with Sales/RevOps to build target account lists and define cohort methods and movement metrics.
• Manage agency partners, including the gifting agency Wildcard, to execute campaigns quickly and well.
• Execute on the defined strategy with events/activations, dinners, conferences, and related activities.
• Apply our experimentation framework to run short sprints and localise content, creative, and strategy for EMEA.

Job description

Ashby is seeking a senior marketer to lead demand generation for our European enterprise segment. You will partner with Ben to shape the EMEA ABM strategy, orchestrate multi-channel campaigns, and align with global goals.

This role blends data-driven insights with creative execution across Europe, reporting to the VP Marketing, Harriet. You’ll collaborate with Sales, PMM, and Creative teams, manage agencies, and push experimentation to tailor content and campaigns to each market.