EMEA CRM Sales Director: Growth Leader

ServiceNow; Borough of Spelthorne; Hybrid; GBP 150,000 - 210,000; Full time

Job summary

ServiceNow is seeking a Sales Director for CRM Commercial Sales in the EMEA region. You will lead a team of CRM Account Executives, drive new customer acquisition, expand existing relationships and deliver revenue growth across Europe, the Middle East and Africa.

The role requires extensive CRM/SaaS sales leadership experience, strong commercial acumen, and a hands-on leadership style to develop talent and drive performance in a fast-paced environment. Travel is expected as needed.

Qualifications

• Extensive CRM/SaaS sales experience with leadership background.
• Proven track record in acquiring new customers and expanding existing relationships.
• Strong capability in value-based selling and executive engagement.
• Experience coaching and scaling high-performing sales teams.
• Ability to navigate a matrixed, international sales environment.
• Proficiency in territory planning, forecasting, and pipeline management.

Responsibilities

• Lead and develop a high-performing CRM account executive team across the EMEA Commercial market.
• Own and execute the CRM sales strategy for EMEA Commercial to drive growth and quotas.
• Develop territory and account plans to build scalable, repeatable sales motions.
• Coach on discovery, value-based selling, and deal execution; support strategic opportunities.
• Build relationships with senior decision-makers across Customer Service and Sales functions.
• Support customer engagements, negotiations and improve win rates and deal velocity.
• Drive disciplined pipeline generation, forecasting and sales execution to meet targets.
• Collaborate with Field Sales, Solution Consulting, Marketing and Partners on go-to-market.

Skills

CRM SaaS sales

Sales leadership

Territory planning

Pipeline management

Value-based selling

Executive engagement

Deal negotiation

Team coaching

Job description

ServiceNow is seeking a Sales Director for CRM Commercial Sales in the EMEA region. You will lead a team of CRM Account Executives, drive new customer acquisition, expand existing relationships and deliver revenue growth across Europe, the Middle East and Africa.

The role requires extensive CRM/SaaS sales leadership experience, strong commercial acumen, and a hands-on leadership style to develop talent and drive performance in a fast-paced environment. Travel is expected as needed.