EMEA CRM Sales Director — AI-Driven SaaS Leader

ServiceNow; Staines-upon-Thames; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead the CRM Account Executive team across the EMEA Commercial market. You will own the CRM sales strategy, drive new customer acquisition, revenue growth and quota attainment while coaching teams on value-based selling and executive engagement.

You will build territory plans, partner with cross-functional teams and cultivate senior customer relationships to deliver measurable business outcomes in a dynamic, AI-enabled environment.

Qualifications

• Extensive experience in CRM SaaS or enterprise software sales, including 4+ years of successful sales leadership experience and a strong track record in direct sales.
• Proven experience selling CRM solutions, with a strong understanding of the CRM market, competitive landscape and business priorities across Customer Service, Contact Centre, Sales and Field Operations.
• Proven success building, scaling and coaching high-performing sales teams, ideally within Commercial segment.
• Strong expertise in value-based selling, executive engagement and complex deal negotiation.
• Strong commercial and financial acumen, with experience in territory planning, pipeline management, forecasting and sales performance.
• Ability to operate effectively in a matrixed sales environment, building strong partnerships across teams and functions.
• Experience leveraging AI to improve sales productivity, decision-making or customer outcomes.
• An entrepreneurial, hands-on leadership style with the ability to thrive in a fast-paced, evolving business.
• Fluency in English and willingness to travel as required.

Responsibilities

• Lead and develop a high-performing team of CRM Account Executives across the EMEA Commercial market
• Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and consistent quota attainment.
• Develop and execute territory and account plans, building scalable and repeatable sales motions to drive pipeline generation, improve sales productivity and maximise market coverage.
• Coach CRM Account Executives on customer discovery, value-based selling, executive engagement and deal execution, providing hands-on support for strategic opportunities.
• Establish relationships with senior Line of Business decision-makers across Customer Service, Contact Centre, Field Operations, Sales and Revenue Operations, positioning ServiceNow as a strategic CRM partner.
• Actively support customer engagements, deal strategy and negotiations, providing hands-on leadership and coaching to improve win rates and deal velocity.
• Drive disciplined pipeline generation, opportunity management, forecasting and sales execution to consistently achieve quarterly and annual revenue targets.
• Partner closely with Field Sales, Solution Consulting, Business Development, Marketing, Partners and Customer Outcomes to execute an integrated go-to-market strategy and strengthen account collaboration.
• Foster a collaborative, customer-first and high-performance culture, developing talent and building the capabilities required to scale ServiceNow's CRM business.

Skills

CRM SaaS Sales

People Leadership

Value-based Selling

Executive Engagement

Tools

CRM platforms

Job description

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead the CRM Account Executive team across the EMEA Commercial market. You will own the CRM sales strategy, drive new customer acquisition, revenue growth and quota attainment while coaching teams on value-based selling and executive engagement.

You will build territory plans, partner with cross-functional teams and cultivate senior customer relationships to deliver measurable business outcomes in a dynamic, AI-enabled environment.