EMEA CRM Sales Director — Growth Leader (SaaS)

ServiceNow, Inc.; Staines-upon-Thames; Remote; GBP 120,000 - 200,000; Full time

Job summary

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead and grow our CRM business across the region. You will build and coach a high‑performing team of Account Executives, shape the CRM sales strategy and drive new customer acquisition, expansion of existing relationships, and revenue growth.

The ideal candidate has extensive CRM SaaS or enterprise software sales leadership experience, a proven record in value‑based selling, and the ability to close complex deals in a matrixed

Responsibilities

• Lead and develop a high‑performing team of CRM Account Executives across the EMEA Commercial market.
• Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and consistent quota attainment.
• Develop and execute territory and account plans, building scalable and repeatable sales motions to drive pipeline generation, improve sales productivity and maximise market coverage.
• Coach CRM Account Executives on customer discovery, value‑based selling, executive engagement and deal execution, providing hands‑on support for strategic opportunities.
• Establish relationships with senior Line of Business decision‑makers across Customer Service, Contact Centre, Field Operations, Sales and Revenue Operations, positioning ServiceNow as a strategic CRM partner.
• Actively support customer engagements, deal strategy and negotiations, providing hands‑on leadership and coaching to improve win rates and deal velocity.
• Drive disciplined pipeline generation, opportunity management, forecasting and sales execution to consistently achieve quarterly and annual revenue targets.
• Partner closely with Field Sales, Solution Consulting, Business Development, Marketing, Partners and Customer Outcomes to execute an integrated go‑to‑market strategy and strengthen account collaboration.
• Foster a collaborative, customer‑first and high‑performance culture, developing talent and building the capabilities required to scale ServiceNow's CRM business.

Skills

CRM sales leadership

Strategic sales planning

Executive engagement

Deal negotiation

Value-based selling

Forecasting

Pipeline management

Team coaching

Cross-functional collaboration

Customer acquisition

Job description

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead and grow our CRM business across the region. You will build and coach a high‑performing team of Account Executives, shape the CRM sales strategy and drive new customer acquisition, expansion of existing relationships, and revenue growth.

The ideal candidate has extensive CRM SaaS or enterprise software sales leadership experience, a proven record in value‑based selling, and the ability to close complex deals in a matrixed