Sales Director, CRM Commercial Sales

ServiceNow

Staines-upon-Thames

Hybrid

GBP 120,000 - 180,000

Full time

2 days ago

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Job summary

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead the CRM Account Executive team across the EMEA Commercial market. You will own the CRM sales strategy, drive new customer acquisition, revenue growth and quota attainment while coaching teams on value-based selling and executive engagement.

You will build territory plans, partner with cross-functional teams and cultivate senior customer relationships to deliver measurable business outcomes in a dynamic, AI-enabled environment.

Qualifications

Extensive experience in CRM SaaS or enterprise software sales, including 4+ years of successful sales leadership experience and a strong track record in direct sales.
Proven experience selling CRM solutions, with a strong understanding of the CRM market, competitive landscape and business priorities across Customer Service, Contact Centre, Sales and Field Operations.
Proven success building, scaling and coaching high-performing sales teams, ideally within Commercial segment.
Strong expertise in value-based selling, executive engagement and complex deal negotiation.
Strong commercial and financial acumen, with experience in territory planning, pipeline management, forecasting and sales performance.
Ability to operate effectively in a matrixed sales environment, building strong partnerships across teams and functions.
Experience leveraging AI to improve sales productivity, decision-making or customer outcomes.
An entrepreneurial, hands-on leadership style with the ability to thrive in a fast-paced, evolving business.
Fluency in English and willingness to travel as required.

Responsibilities

Lead and develop a high-performing team of CRM Account Executives across the EMEA Commercial market
Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and consistent quota attainment.
Develop and execute territory and account plans, building scalable and repeatable sales motions to drive pipeline generation, improve sales productivity and maximise market coverage.
Coach CRM Account Executives on customer discovery, value-based selling, executive engagement and deal execution, providing hands-on support for strategic opportunities.
Establish relationships with senior Line of Business decision-makers across Customer Service, Contact Centre, Field Operations, Sales and Revenue Operations, positioning ServiceNow as a strategic CRM partner.
Actively support customer engagements, deal strategy and negotiations, providing hands-on leadership and coaching to improve win rates and deal velocity.
Drive disciplined pipeline generation, opportunity management, forecasting and sales execution to consistently achieve quarterly and annual revenue targets.
Partner closely with Field Sales, Solution Consulting, Business Development, Marketing, Partners and Customer Outcomes to execute an integrated go-to-market strategy and strengthen account collaboration.
Foster a collaborative, customer-first and high-performance culture, developing talent and building the capabilities required to scale ServiceNow's CRM business.

Skills

CRM SaaS Sales

People Leadership

Value-based Selling

Executive Engagement

Tools

CRM platforms

Job description

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

The Director, CRM Sales – EMEA Commercial will be responsible for leading the growth of ServiceNow's CRM business across the EMEA Commercial market.

This is an opportunity for an experienced SaaS sales leader to build, lead and develop a team of CRM Account Executives, driving new customer acquisition, expanding existing relationships and delivering revenue growth.

The ideal candidate will bring strong CRM industry knowledge, commercial acumen and a proven track record in sales leadership. We're looking for a hands-on leader who enjoys developing people, driving sales performance and championing value-based selling, working closely with customers and Line of Business decision-makers to deliver measurable business outcomes.

What you get to do in this role

Lead and develop a high-performing team of CRM Account Executives across the EMEA Commercial market
Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and consistent quota attainment.
Develop and execute territory and account plans, building scalable and repeatable sales motions to drive pipeline generation, improve sales productivity and maximise market coverage.
Coach CRM Account Executives on customer discovery, value-based selling, executive engagement and deal execution, providing hands-on support for strategic opportunities.
Establish relationships with senior Line of Business decision-makers across Customer Service, Contact Centre, Field Operations, Sales and Revenue Operations, positioning ServiceNow as a strategic CRM partner.
Actively support customer engagements, deal strategy and negotiations, providing hands-on leadership and coaching to improve win rates and deal velocity.
Drive disciplined pipeline generation, opportunity management, forecasting and sales execution to consistently achieve quarterly and annual revenue targets.
Partner closely with Field Sales, Solution Consulting, Business Development, Marketing, Partners and Customer Outcomes to execute an integrated go-to-market strategy and strengthen account collaboration.
Foster a collaborative, customer-first and high-performance culture, developing talent and building the capabilities required to scale ServiceNow's CRM business.

Qualifications

Extensive experience in CRM SaaS or enterprise software sales, including 4+ years of successful sales leadership experience and a strong track record in direct sales.
Proven experience selling CRM solutions, with a strong understanding of the CRM market, competitive landscape and business priorities across Customer Service, Contact Centre, Sales and Field Operations.
Proven success building, scaling and coaching high-performing sales teams, ideally within Commercial segment.
Strong expertise in value-based selling, executive engagement and complex deal negotiation.
Strong commercial and financial acumen, with experience in territory planning, pipeline management, forecasting and sales performance.
Ability to operate effectively in a matrixed sales environment, building strong partnerships across teams and functions.
Experience leveraging AI to improve sales productivity, decision-making or customer outcomes.
An entrepreneurial, hands-on leadership style with the ability to thrive in a fast-paced, evolving business.
Fluency in English and willingness to travel as required.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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