EMEA CRM Sales Director – SaaS Growth Leader

ServiceNow; United Kingdom; Hybrid; GBP 180,000 - 260,000; Full time

Job summary

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead the CRM sales organization across the EMEA Commercial market. You will build and develop a team of CRM Account Executives, drive new customer acquisition, expand existing relationships and deliver revenue growth.

The ideal candidate has strong CRM industry knowledge, commercial acumen, and a proven track record in sales leadership, with hands-on coaching and a focus on value-based selling to senior decision-makers across

Qualifications

• 4+ years of sales leadership in CRM/enterprise software.
• Experience selling CRM solutions.
• Strong understanding of CRM market and priorities across customer service, contact centre, sales and field operations.
• Proven success building and coaching high-performing sales teams.
• Expertise in value-based selling and executive engagement.
• Experience with complex deal negotiations.
• Ability to operate effectively in a matrixed sales environment.
• Experience leveraging AI to improve sales productivity.
• Fluency in English and willingness to travel.

Responsibilities

• Lead and develop a high-performing team of CRM Account Executives across the EMEA Commercial market.
• Own and execute the CRM sales strategy for EMEA Commercial, driving new customer acquisition, revenue growth and quota attainment.
• Develop territory and account plans, building scalable sales motions to drive pipeline and market coverage.
• Coach Account Executives on discovery, value-based selling and deal execution, providing hands-on support for strategic opportunities.
• Engage with senior Line of Business decision-makers to position ServiceNow as a strategic CRM partner.
• Support customer engagements, deal strategy and negotiations to improve win rates and velocity.
• Drive pipeline generation, opportunity management, forecasting and sales execution to hit revenue targets.
• Collaborate with Field Sales, Solution Consulting, Marketing, Partners to execute a go-to-market strategy.

Skills

CRM SaaS sales

Sales leadership

Value-based selling

Executive engagement

Complex deal negotiation

Matrixed environment

AI in sales

Travel willingness

Job description

ServiceNow is seeking a Director, CRM Sales – EMEA Commercial to lead the CRM sales organization across the EMEA Commercial market. You will build and develop a team of CRM Account Executives, drive new customer acquisition, expand existing relationships and deliver revenue growth.

The ideal candidate has strong CRM industry knowledge, commercial acumen, and a proven track record in sales leadership, with hands-on coaching and a focus on value-based selling to senior decision-makers across